[ KN/SRI ]

Founded in 1969 (as Statistical Research, Inc.), Knowledge Networks/SRI sets the standard for accurate and statistically reliable media research. Counting all of the major radio and television networks and Yellow Pages publishers – as well as many advertisers and ad agencies – as clients, KN/SRI provides insights that companies rely upon to make smarter media marketing choices. KN/SRI collaborates with clients to design studies that zero in on the questions that need to be answered, producing clear, actionable data and analyses. And, at a time when "research reports" based on unknown or unreliable samples have become common, KN/SRI studies are still distinguished by

• Probability sampling
• Industry leading response rates
• Expert design
• In-depth interviewing by thoroughly trained personnel

Our time-tested methods have provided consistent reliable results for over 25 years.

Since the 1990s, KN/SRI has been applying its How People Use® methodology toward understanding consumers' engagement with media in the context of their busy lives. We have been tracking PC and Internet use for more than a decade and have developed a variety of software for optimizing the use of individual and multiple media. And in 2005, KN/SRI was selected by the Yellow Pages industry to establish and operate Yellow Pages Market ReporterSM, the first syndicated measurement of directory usage in geographies across the country.

KN/SRI products & services

• Proprietary research
• Yellow Pages Market ReporterSM
• The Home Technology Monitor™
• MultiMedia Mentor®

FEATURED INSIGHTS

• Bringing Branding and Research Together to Understand Consumers
  Interview with Christopher Piotrowski
• Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
  Patricia Graham and Jannet Torres
• Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
  David Tice
• Web Questionnaires: Tested Approaches from Knowledge Networks for the Online World (Part 1)
  Mario Callegaro
• From Phone Books to MySpace: Assessing the Complete YP Universe
  Jane Dennison-Bauer
• Finding Metrics for a Brand-New Medium
  Interview with Lynn Gutstadt
• Accurate Measurement & Media Hype: Placing Consumer Media Technologies in Context
  David Tice

FEATURED PRESS RELEASES & LINKS

• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web.
• NBC Taps Knowledge Networks for A First in Olympics Research: Overnight Multiplatform Measurement of Exposure to Olympics Media
• Generations X, Y Lead Way as Consumers Experiment with Online, Mobile Video – but Most Dollars Still Flow to DVDs, TV Service
• Revolutionary Product Creates Strategic Media Plans Optimized by Brand-Building Metrics
• New Knowledge Networks Study Shows How High-Definition TV Reception Changes Viewing Habits; No Effect on Advertising Avoidance
• Mobile Video Advertisers Missing Opportunities to Connect With Willing Consumers – New Knowledge Networks/SRI Study