Founded in 1969 (as Statistical Research, Inc.), Knowledge Networks/SRI sets the standard for accurate and statistically reliable media research. Counting all of the major radio and television networks and Yellow Pages publishers – as well as many advertisers and ad agencies – as clients, KN/SRI provides insights that companies rely upon to make smarter media marketing choices. KN/SRI collaborates with clients to design studies that zero in on the questions that need to be answered, producing clear, actionable data and analyses. And, at a time when "research reports" based on unknown or unreliable samples have become common, KN/SRI studies are still distinguished by

• Probability sampling
• Industry leading response rates
• Expert design
• In-depth interviewing by thoroughly trained personnel

Our time-tested methods have provided consistent reliable results for over 25 years.

Since the 1990s, KN/SRI has been applying its How People Use® methodology toward understanding consumers' engagement with media in the context of their busy lives. We have been tracking PC and Internet use for more than a decade and have developed a variety of software for optimizing the use of individual and multiple media. And in 2005, KN/SRI was selected by the Yellow Pages industry to establish and operate Yellow Pages Market ReporterSM, the first syndicated measurement of directory usage in geographies across the country.

KN/SRI products & services

• Proprietary research
• Yellow Pages Market ReporterSM
• The Home Technology Monitor™
• MultiMedia Mentor®