The KN Service Bureau business unit was designed to provide a high quality sample to marketers and researchers with data-only project needs. A superior alternative to the traditional telephone survey, KN's Service Bureau provides its customers access to the only online consumer panel based on a random sample of the total U.S. population—KnowledgePanel®. By combining telephone quality recruiting methods with the speed, interactivity, and multimedia capabilities of Internet research, the KN Service Bureau offers the perfect balance of quality and convenience. Whether you're looking for teenagers with cell phones, affluent female wine drinkers, or another specific audience, we can utilize our random sample of Americans and the thousands of variables of profile data we regularly gather from our panelists to directly target your audience. This quick and cost effective method will result in a high-quality data file for your interpretation.

Using KnowledgePanel®—the same top-quality online panel created for Knowledge Networks' full-service projects—the Knowledge Networks Service Bureau also provides customers with:

• Project management services including:
  • Migration of phone surveys to the Internet
  • Assistance with multimedia
  • Quality control services
  • Monitoring survey while in field
  • Data cleaning/preparation for analysis
• Customized project options:
  • In house questionnaire programming and hosting
  • Ability to host and program your own surveys
  • Targeted sampling to reach your specific audience
• Expertise in creating analysis-ready deliverables:
  • Data delivered in the format you desire (SAS, SPSS, Excel etc.)
  • Applied advanced weighting techniques

By using KN's Service Bureau for your data-only research needs, you will receive:

• Unmatched accuracy as reported in Stanford University's "Comparing the Results of Probability and Non-Probability Sample Surveys"
• A superior sample with representation of 96% of the US population—the only truly projectable online sample
• The ability to target specific respondents through our profile database with greater accuracy, reducing costly screen-outs and shortening questionnaires
• The ability to append questions we've already asked our panelists to your survey data
• High in-panel response rates (65%-75%) and low abandon rates (< 2%), providing high quality results

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Recruited by random digit dialing over the telephone, KnowledgePanel® is the only online consumer panel that represents those who do not have Internet access as well as those who do. The result is a level of accuracy and consistency unmatched by volunteer online panels.

Research by Stanford University and others has shown that KnowledgePanel®‘s data is often dramatically more reliable than findings from other online research companies; some distinguishing characteristics of Knowledge Networks and its panel are:

• Knowledge Networks is the only company that has built a truly nationally representative panel using probability sampling and RDD phone recruiting
• Knowledge Networks has the only online panel whose data can be reliably projected to larger populations, including the entire U.S. population
• Knowledge Networks is the only company that samples and surveys non-internet households by providing MSNTV's for surveying purposes

Our unique and meticulous approach gives our clients the best of both worlds, making our panel a highly accurate and highly flexible alternative to expensive phone surveys. With Knowledge Networks' Service Bureau, you can quickly leverage this resource for projects that do not require a full-service approach.

FEATURED INSIGHTS

• Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
  Mario Callegaro and Tom Wells
• Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
  Simon Kooyman
• Building Trust with Online Panel Members: A Path to Quality Data
  Gene Ridgley
• Of Trains, Panel Quality, and Sample Coverage
  Charles DiSogra

FEATURED PRESS RELEASES & LINKS

• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web.

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