[ KN Service Bureau ]
The Knowledge Networks Service Bureau provides the highest quality sample to research firms and custom and syndicated researchers with data-only projects, backed by our experts working with you throughout field and data delivery.
In short, when you work with Knowledge Networks you can be sure of sample, rigor, expertise and collaboration!
A superior alternative to non-representative opt-in online panels or traditional telephone surveys, KN's Service Bureau provides its clients access to the only online panel based on a random probability-based sample of the total U.S. population—KnowledgePanel®.
By combining address-based sampling methods with the speed, interactivity, and multimedia capabilities of Internet research, the KN Service Bureau offers the perfect balance of quality and convenience.
Whether you're looking for
- A general population sample
- Primary grocery shoppers
- Women who shop in specialty shops
- Spanish and English language proficient Hispanics
- Another specific audience,
you can utilize our random sample of Americans for your survey research needs.
We can even put KN's sample rigor to work for you when we simply don't have enough KnowledgePanel sample to fully meet your study needs. We do this through applying KnowledgePanel CalibrationSM to deliver you higher accuracy than opt-in only sample, in cases when KnowledgePanel® alone cannot deliver the sample that you need. These cases may include studies involving extremely large sample sizes, local geographies, or the targeting of either rare or small subpopulations. Read more.
KnowledgePanel Profile Packages of already collected panelist information can be included in your data file and used to enhance your analysis and understanding of the population of interest, from media and shopping habits, to political views and lifestyles and much more.
Advantages in Working with Knowledge Networks Service Bureau
Using KnowledgePanel®—the same top-quality online panel created for Knowledge Networks' full-service projects—the Knowledge Networks Service Bureau provides clients with:
- Customized project options:
- In house questionnaire programming and hosting
- Ability to host and program your own surveys
- Targeted sampling to reach your specific audience
- Expertise in creating analysis-ready deliverables:
- Data delivered in the format you desire (SAS, SPSS, Excel etc.)
- Applied advanced weighting techniques
- Coding of open-ended questions
- Banner tabs
- World class project management services
- Migration of phone surveys to the Internet
- Assistance with multimedia
- Quality control services
- Monitoring survey while in field
- Data cleaning/preparation for analysis
By using KN's Service Bureau for your data-only research needs, you will receive:
- Unmatched accuracy as reported by Yeager, Krosnick et al in "Comparing the Results of Probability and Non-Probability Sample Surveys"
- A superior sample with representation of 98% of the US population—the only truly projectable online sample
- The ability to target specific respondents through our profile database with greater accuracy, reducing costly screen-outs and shortening questionnaires
- The ability to append questions we've already asked our panelists to your survey data
- High in-panel response rates (60+%) and low abandon rates (< 2%), providing high quality results
KnowledgePanel® is recruited via a unique combination of Random Digit Dial (RDD) sampling and address-based sampling (ABS). It is the only online consumer panel that represents those who do not have Internet access as well as those who do. The result is a level of accuracy and consistency unmatched by volunteer (aka “opt-in”) online panels.
Research by Stanford University and others has shown that KnowledgePanel®‘s data is often dramatically more reliable than findings from other online research companies; some distinguishing characteristics of Knowledge Networks and its panel are:
- Knowledge Networks is the only company that has built a truly nationally representative panel using probability sampling
- Knowledge Networks has the only online panel whose data can be reliably projected to larger populations, including the entire U.S. population
- Knowledge Networks is the only company that samples and surveys non-Internet households by providing laptops and Internet connectivity for surveying purposes
Our unique and meticulous approach gives our clients the best of both worlds, making our panel a highly accurate and highly flexible alternative to expensive phone surveys. With Knowledge Networks' Service Bureau, you can quickly leverage this resource for projects that do not require a full-service approach.
FEATURED INSIGHTS
ABOUT KNOWLEDGEPANEL®
- KnowledgePanel® Design Summary
- Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel®
Charles DiSogra, J. Michael Dennis, and Patricia Graham - Knowledge Networks Answers ESOMAR's "26 Questions"
- Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
Mike Dennis - Building Trust with Online Panel Members: A Path to Quality Data
Gene Ridgley - Of Trains, Panel Quality, and Sample Coverage
Charles Disogra - River Samples: A Good Catch for Researchers?
Charles DiSogra - Weight, Weight, Don't Tell Me!
Charles Disogra
METHODOLOGICAL RESEARCH
- New Report from AAPOR about Online Surveys
J. Michael Dennis - PCN® Team Completes Complex Physician Project on Tight Schedule for Princeton Brand Econometrics
Case Study - Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
J. Michael Dennis, Larry Osborn, and Karen Semans - New Methodological Research on Web Panel Conditioning and Attrition
Highlights from a paper by Yelena Kruse, Mario Callegaro, J. Michael Dennis, Stefan Subias, Mike Lawrence, and Charles DiSogra (of KN) and Trevor Tompson of The Associated Press - Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
Mario Callegaro and Tom Wells
THOUGHTS FROM KN'S CEO
- Taking the Pulse of the Drive for Online Research Accuracy
Simon Kooyman - In the Midst of Turmoil, Steer by Skepticism
Simon Kooyman - Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
Simon Kooyman
HEALTH CARE RESEARCH
- PCN® Team Completes Complex Physician Project on Tight Schedule for Princeton Brand Econometrics – Case Study
- Physician's Consulting Network®: An Online Solution for Complex Health Care Research
- KN Chronic Condition Panel: Solutions for Health Care Research
RESEARCHING HISPANICS
- New Product Spotlight: KnowledgePanel Latino OmnibusSM
- Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
Patricia Graham and Jannet Torres - A Fresh Look at Hispanic Lifestyles: Social Cocooning, Stress, and Struggle
Patricia Graham - The Economy Is the Talk of the Town. What Is the U.S. Population Saying Back?
Patricia Graham
FEATURED PRESS RELEASES & LINKS
- 6/5/08 Business Week article: Online Polls: How Good Are They?
Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web.
