[ Knowledge Networks Panel Book ]
KnowledgePanel® brings you a probability-based online sample covering 97% of the U.S. population
RIGOR | COLLABORATION | EXPERTISE
RIGOR:
About KnowledgePanel®
Knowledge Networks provides the highest quality online sample to research firms, custom and syndicated researchers with data-only projects. The sample is backed by our experts working with you throughout field and data delivery.
By using KnowledgePanel, you gain unprecedented accuracy in your research through the use of a statistically valid sampling method and a known published sampling frame that results in statistical projectability. KnowledgePanel is the only online panel that is representative of the U.S. population. In fact, we cover 97% of the U.S. population while opt-in panels cover roughly 74% of the population.
Knowlege Networks has combined true probability sampling and the Internet's many advantages as a research medium in the creation of KnowledgePanel. It incorporates the views and opinions of all Americans and does not leave out cell phone-only households; non-Interent households; the full spectrum of the Hispanic population; other minorities; and young adults. KnowledgePanel is not susceptible to the "professional respondent" problem and other hazards of "opt-in" online panels. Quite simply, this means that KnowledgePanel provides the highest level of accuracy and representation available on the Web today – a degree of quality essential to projectable research for effective marketing and policy making.
By combining the only representative, probability-based online panel with over 4,500 variables collected on each panelist, Knowledge Networks is pleased to offer myriad ways to target sample and enhance your analysis. You can target KnowledgePanel members based on thousands of variables described in this document, including (but not limited to) shopping habits, media usage, or health conditions. In addition, you can append variables to final datasets to provide further insight into analyses.
To further explore all of the rich data available, please click on the below images.
COLLABORATION:
With a highly experienced and responsive team, Knowledge Networks Service Bureau is more than just a data provider. We will work with you at every step of the way, from sample design to weighting, to make sure that not only your project proceeds smoothly, but that the end dataset offers the insightful analyses needed to delight your clients.
EXPERTISE:
Knowledge Networks has a rich history and experience to execute even your most complex project. We have successfully transitioned a myriad of projects from phone and mail methodologies and opt-in panels to KnowledgePanel. We can help with the re-designing of the questionnaire to ensure that the data captured will provide the consistency needed. In addition, we have the experience running numerous long term trackers, providing you with the data accuracy of a probability-based panel and the speed of an online methodology.
To contact our Service Bureau for a quote, or for more information on KnowledgePanel®, please email sbt@knowledgenetworks.com.
