[ Retail ]

Knowledge Networks deeply understands the priorities and preferences of retailers, thanks to our extensive work with some of the nation's largest grocery and big-box chains, combined with our shopper insights expertise.  We bring this unique perspective to our work for packaged goods (CPG) companies that want to make their products and categories more appealing to key retailers and their customers – as well as to our engagements with store chains.

Knowledge Networks can help CPG or OTC brand teams

• identify how well products and categories perform among a retailer's core shopper groups, and how to improve that performance
• determine the best category product assortment for a given retailer
• establish whether in-store promotional efforts – shelf talkers, on-screen video, etc. – work well in a specific retailer's environment
• Build a better coupon strategy and understand digital coupon effectiveness as compared to print
• determine the effects of retailer co-op advertising on shopper purchasing and perceptions
• test new products and alternate in-store marketing for established brands via controlled store tests (CST 360)

And for major retailers, KN brings substantial expertise in  

• impacting perceptions across the store:
  • Price, value, quality, shopping experience, satisfaction
  • Strengthening the emotional connections with shoppers
• increasing share of select categories and occasions
• establishing optimal product assortments
• conducting shopper segmentations that reveal how to target/grow key segments
• increasing basket sizes (much of our research has a trip-type component)
• establishing the effects and value of private label offerings

In conducting this range of work, Knowledge Networks leverages several important and unusual assets:

• KnowledgePanel®, the only probability selected internet panel that is representative of the total U.S. population, and
• National Shopper Lab (NSL), one of the largest research-ready frequent shopper databases in the industry
• KnowledgePanel LatinoSM, which allows you to survey the full spectrum of U.S. Latinos online
• Cada Cabeza - Spanish-dominant opt-in online panel created by research experts who truly understand the cultural nuances of this population
• An unmatched Advanced Analytics team whose work adds depth and clarity to your data, showing more clearly which choices consumers are likely to make
• CST360° – we bring the most comprehensive CST solution to the marketplace; we can look at the results from a store perspective (POS data, through our partnership with IRI), diagnose with shopper card (NSL) data, and conduct in-store interviews to get into consumers' heads.

Click here to learn more about our other work for CPG companies

Featured Insights

• Digital vs. Traditional Coupons: Who Are the Users — and Are They Delivering ROI?
  Neal Heffernan
• Introducing QuantM – A Breakthrough in Mobile Research!
• Online Diaries Illuminate Motives, Product Use Online Diaries Illuminate the "Why's" Behind Consumer Choices
  Audrey Rosen
• Strong Trade Support Proves Key to Year 2 Success; Marketing Mix Needs to Vary by Category
  Neal Heffernan
• Coupons Span the Digital Domain: Coupons.com Redefines Promotion for the Digital Marketplace
  Case Study
• Shutterfly Learns How to Build a More Powerful Connection Between Its Online Brand & Consumers
  Case Study
• People More Inclined to Purchase Social Media Advertised Brands – Progressive Grocer
• Bringing the Right Products to Market: Combining Custom Quantitative Research, Behavioral Insights to Get from Concept to Winner
  Audrey Rosen & Neal Heffernan
• The Next Generation of Marketing Mix: Making New Connections between Targeting and Behavior
  By Neal Heffernan
• Making Quality Real: Bringing an Expert Perspective to Shopper Insights
  Neal Heffernan
• Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
  Patricia Graham and Jannet Torres
• Case Study: In-Market Test

ARTICLE AND PRESS RELEASE LINKS

• Knowledge Networks Acquires Garcia Research Associates — Extends Leadership in Hispanic Consumer Research, 7/06/11
• Brown Joins Knowledge Networks; Brings Analytic Consulting Expertise in Packaged Goods, Retail, 6/16/11
• Ad Age Covers KN Analysis of Successful OTC Marketing
• In-Store Merchandising Proves Strongest Driver of OTC Growth, 5/12/11
• Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI, 4/19/11
• Client Demand, Population Trends Drive Expansion of Knowledge Networks Online Panel, 1/06/11
• Nationwide Survey on Family Eating Behaviors and Physical Activity Reveals Positive Changes and Opportunities – Source: American Dietetic Association, 11/09/10
• National Survey of Sexual Health and Behavior (NSSHB) – Indiana Univ./KN poll, 10/20/10