[ New Product Profiler™ ]
You face many uncertainties in the new product planning process. One important question is how much marketing support will it take to help your new product beat the odds and become a success? Built by IRI and based on real, in-market benchmarks, New Product Profiler™ (NPP) is a hands-on tool which helps brand managers set realistic year-one volume goals – and determine the level of marketing support needed to deliver on them.
Users can tap into the NPP new product database for analysis of the critical success factors of the strongest new product introductions since January 2002 – an ideal resource for your year-one plan.
You can also actively evaluate – among like categories and brands – how various marketing support scenarios in year two lead to different levels of trial-and-repeat purchasing, purchase frequency and units per purchase occasion. The results: The most realistic year two plan – support spending, detail and volume forecast – for your product.
There are two ways to use New Product Profiler™:
- put the analytic expertise of Knowledge Networks to work for you, engaging us to develop an optimal new product plan, conduct a competitive analysis, or give a view of the product landscape, or
- use our simple web interface to put the power of New Product Profiler to work for you directly, giving you access 24/7 to essential metrics on sales, trial-and-repeat, trade promotion, distribution, and more for your next new product launch.
- Strong Trade Support Proves Key to Year 2 Success; Marketing Mix Needs to Vary by Category