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UNDERSTANDING IN-MARKET CONSUMER PURCHASE BEHAVIOR
In today's consumer-centric marketplace, tremendous marketing value can be unlocked from simply knowing what people buy in food and drug outlets, and how they respond to new products and established brand marketing events. To accomplish this, the National Shopper Lab captures the actual purchase behavior of over nine million frequent shopper card holders in the U.S.
The National Shopper Lab information reveals consumers' purchasing from grocery and drug outlets and provides insights into who is buying and what is being bought. With the NSL you can optimize your businesses to satisfy the ever-intensifying demands of customers.
The National Shopper Lab consists of transaction-based, UPC-level purchase data from which a manufacturer can quantify purchase behavior. Over three million households have CVS loyalty cards, and close to six million shop at NSL cooperating grocery retailers in the Northeast and Southeast U.S. The data's high research quality includes a three year rolling purchase history with price and coupon redemption information. The demographic profile of these consumers is representative of the total U.S.
Our expertise provides Consumer Packaged Goods and Health & Beauty Aid manufacturers with the ability to uncover new growth opportunities via measurement of marketing and market insight-driven programs, such as:
- New product introductions
- FSI and Direct Mail coupon efforts
- Long term effects of advertising, trade deals and consumer promotions
- Controlled store tests
- In-store events and merchandising: e.g., sampling programs, shelf talkers
- E-marketing initiatives
- Assortment
GAINING CONSUMER INSIGHT FROM IN-MARKET EXPERIMENTS
In particular, the National Shopper Lab enables manufacturers and retailers to identify consumers who were exposed to a specific marketing event. Due to the NSL's sheer size and available history, we can match consumers whose purchase data, prior to the marketing event, corresponds with that of affected consumers. This classic "test versus control" or "pre" versus "post" scenario makes it possible for manufacturers to determine the success of their efforts in building volume and share, as well as driving new or repeat buyers to their franchise and quantifying return on investment (ROI) for specific programs.
For consumer packaged goods, health and beauty aid manufacturers, and retailers to transform their marketing programs and in-store planning, the National Shopper Lab is a critical resource that quantifies what products people buy, their degree of loyalty, and the key purchase conditions underlying consumer decisions.
FEATURED INSIGHTS
- Making Quality Real: Bringing an expert perspective to shopper insights
Neil Heffernan - Combining Creativity & Accountability to Make the Most of In-store Marketing
Ron Breeden and Al Halkuff - Discovering Untapped Value in Frequent Shopper Information
Pat Millea
FEATURED PRESS RELEASES
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