[ MaxURSM (TURF) ]
With Knowledge Networks' next generation TURF technique (Total Unduplicated Reach and Frequency) – MaxURSM – Knowledge Networks' marketing science experts apply their knowledge and experience to help you understand what motivates purchase intent. Marketers are able to maximize their product or message portfolio across geographies by determining reach, volume and frequency of usage, and other key factors.
MaxUR helps manufacturers achieve optimal shelf configuration by identifying new products that add meaningfully to a product line. By tapping KnowledgePanel® – KN's consumer panel that covers the full U.S. population – TURF analysis can determine total market potential and save on costly line errors. This approach can enable marketers to accurately determine:
- Allocation of usage occasions
- Purchase interest
- Frequency of purchase
- Added benefit preferences
- Category expansion potential
MaxUR can be combined with a choice-based modeling approach – Maximum Difference (MaxDiff) – which adds significant discrimination to the measures achieved with more traditional data collection techniques and analyses. Contact our analytical experts to see if this approach can benefit your business, or whether a different solution can work for you.
Example of MaxURSM (TURF) Analysis
Base: Total Respondents
