Knowledge Networks

[ KNOWLEDGEPANEL LATINOSM ]

Knowledge Networks has reinvented Latino research to meet the needs of the online survey research age without sacrificing population representation and the sound sampling principles you need.

Online survey research was capturing neither the Latino population, its 50 million voices, nor the information needed to market to $1 trillion in buying power. Knowledge Networks (KN) fills this void by making available a full view of this population using KnowledgePanel LatinoSM, which provides a distinct look at growing U.S. population groups for effective marketing, sound social science research and public policy making. You can read more specifics about KN’s unique capability, including our recruitment and panel maintenance here.

You no longer need to rely on expensive telephone surveys or mall intercepts for your Latino survey research. Now you can be sure using KnowledgePanel Latino.

For the first time you can survey, online, the full spectrum of Latinos. Knowledge Networks has recruited a statistically balanced panel covering 93% of the Latino population including Spanish dominant, English dominant, and bilingual persons as well as those the opt-in panels always miss – the 46% of the Latino population who did not have access to the Internet at home prior to joining the panel. KN supplies a netbook and pays the ISP to deliver you the most accurate and comprehensive panel sample available in the marketplace.

KN enables you to:

Conduct a full service custom study of Latinos
- Inclusive of the entire Latino population
- Spanish Dominant only
- Spanish Dominant and Bilingual only
- English dominant only
- By acculturation level
- General population samples including Spanish dominant/bilingual persons
Execute both online quant and qual studies
Gauge attitudes and usage, opportunities for new products, reactions to changes in established brand marketing, brand landscape, and feelings about marketing and media communications. All of these must resonate with the heterogeneous Latino population, who currently represent about 17% of the U.S.
Purchase only KnowledgePanel Latino sample, host, field and tab
Ask just a few questions via our KnowledgePanel Latino Omnibus. To learn more about this capability click here.

Prescreened Profile Detail

KN's approach recognizes that Latinos are heterogeneous with highly diverse beliefs, goals, experiences, and points of view. We know that "language spoken" is often not the destination considered in surveying Latinos. That is why Knowledge Networks offers a variety of Latino acculturation, behavioral / attitudinal profile variables for use in your research. This suite of variables, highlighted below, will enable you to utilize the appropriate sample view for the business issue at hand.

Table 1. Key Facts Captured for KnowledgePanel LatinoSM
Language	Spanish and English Language proficiency Language spoken
Media usage	Spanish and English Broadcast and print
Demographics	Country of birth Citizenship Parents'/Grandparents' country of birth # of years in the U.S. (combined with age to capture % of life spent in the U.S.)
Attitudes and values	Cultural values and identity Maintaining cultural values through generations Family and kids Life in the U.S. Plans and aspirations

FEATURED INSIGHTS

Gaining Trust and Participation from the Hardest-to-reach Survey Respondents
Patricia Graham
Don't Just Translate, Relate – KnowledgeBase/AMA Marketing News
Building Better Platforms for Hispanic Marketing: An Interview with Latinum's David Wellisch
A Fresh Look at Hispanic Lifestyles: Social Cocooning, Stress, and Struggle
Patricia Graham
The Economy Is the Talk of the Town. What Is the U.S. Population Saying Back?
Patricia Graham
Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
Patricia Graham and Jannet Torres

FEATURED PRESS RELEASES AND LINKS