[ KnowledgePanel Latino Omnibus ]

Participation in KnowledgePanel Latino Omnibus

In many respects, the U.S. consumer environment is mature, with few large population segments being able to contribute much above low-single-digit revenue growth over time.  However, within this landscape, a few core growth themes still exist.  For companies that are successful in making the most of these opportunities, the combination of top line growth and high margins could separate winners from losers.  Understanding the U.S. Hispanic population is such a "growth" opportunity for commercial firms.

The Specifics

Online Sample

(C) Monkeybusinessimages l Dreamstime.comYou no longer need to rely on expensive telephone surveys or mall intercepts for your Latino survey research. With KnowledgePanel LatinoSM, Knowledge Networks has taken quality of representation to the next level by providing Netbooks and Internet service for Latinos who did not have them. By doing so, we are bringing online research to the Latino population crucial for many commercial and public policy surveys.

  • Total U.S. population view of Hispanics, including the less acculturated and Spanish dominant Latinos
  • 1,000 completes


  • Three week schedule
  • Final questions to KN by first Tuesday of the month
  • Final deliverables sent last Tuesday of the month

Omnibus Deliverables

  • Translation of questions into Spanish
  • SPSS, SAS or Excel data file
  • Post Stratification weights
  • 37 demographic profile variables
  • One banner table in Word format using standard set of demographic banner points


  • $1,000 per question (3 question minimum)
  • $600 for each additional banner table
  • Custom pricing for questions that contain long lists, coded open ends, translation of open ends, PowerPoint report of topline findings

Send a Request

Demos on which the interviewed sample will closely represent the U.S. Hispanic population



Photo: Monkeybusinessimages l

For more information, contact:

Stefan Subias
650 289-2162

Request Form

KnowledgePanel LatinoSM Details

Fact Sheet

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