[ QuantM for Rx ]
Mobile research capturing moments of truth
When prescribers, patients, and sales reps make decisions that impact your brand's health, you need to be in the room – not waiting outside the door.
An oncologist decides on a regimen switch for a patient who has failed first-line therapy. A sales rep detail fails to convince a neurologist to try a new MS treatment. A pharmacist opts for a generic equivalent in filling an Alzheimer's prescription.
QuantM mobile research from Knowledge Networks brings you into these moments, revealing the underlying dynamics in ways that traditional research – with its limited palette and longer completion windows – cannot.
See & hear moments of truth
With QuantM, KN is tapping the unique research capabilities of smartphones, tablets, and iPod Touches for research on its industry-leading physician and patient panels. Our panel members can share their thoughts, feelings, and experiences with unmatched recency and texture, through short surveys, diaries, and other information requests, such as open ends, photos, audio, video, and GPS. |
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QuantM captures instant, often unstructured feedback in standalone studies or as part of a larger engagement, enhancing our clients' understanding of Rx switch decisions – reasons behind treatment switches and titrations, as part of patient record studies
- Doctor/rep interactions – health care professionals' impressions of messages and detailing visits
- Patient/doctor office visits – what was discussed and learned by HCPs and patients in specific office visits (by ailment)
- Pharmacist call-backs – reasons for callbacks to physicians and generic switching
- A day in the life of patients & caregivers – the physical, psychological, and emotional impact of chronic illness among patients and caregivers, including compliance issues
Mobile research through QuantM acts as a powerful element of strategic as well as tactical research. Similar to KN's suite of digital qual offerings, QuantM can be used
- as a standalone capability,
- before a quantitative engagement, to dimensionalize design, or
- after a quantitative study, to drill into specific issues.
Sample deliverable
Click the image below to enlarge
QuantM is powered by two of KN's panels:
- The Physicians Consulting Network (PCN®) – one of the only healthcare research panels that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists, and
- Knowledge Panel® – the only probability-based online research panel that is representative of the U.S. population, including those with chronic conditions and the elderly.
Learn more about KN's other innovative approaches to action-oriented research.
