The Decision Maker's Guide to Online Research™ 2009-10 The new edition of our Decision Maker's Guide (online or PDF) illuminates the facts and quality dimensions around online research and reviews developments you need to understand, from cell phone-only households to the accuracy of probability and nonprobability samples. To access either version, click here. |
New Free Resource – Available Now! Join The KN Quality Circle Stay up to date on key issues and insights on research quality – join the KN Quality Circle. In addition to future copies of our email newsletter – Accuracy's Impact on Research – you will receive information on events and publications related to research quality. |
- Accuracy’s Impact on Research (Knowledge Networks’ email newsletter)
- The Decision Maker's Guide to Online Research™: 2009-10 Edition -- Order Here
- Knowledge Networks Answers ESOMAR's "26 Questions"
THOUGHT LEADERS
- Following the Dollars in New Media and Marketing
Interview with Joe Mandese - A Passion for Serving Video-Hungry Consumers and the Advertisers Who Want to Reach Them
Interview with Hulu's Jean-Paul Colaco - Connecting with Americans to Secure the Future
Interview with Dr. James N. Breckenridge - Bringing Branding and Research Together to Understand Consumers
Interview with Christopher Piotrowski - Exploring the Contours of Public Opinion
Interview with Vincent Price - Driving Effective Drug Development and Targeting through a Consultative Research Approach
Interview with Tjun Wong - Connecting Polls with Quality
Interview with Sunshine Hillygus
DESIGN, SAMPLING & WEIGHTING
- Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel®
Charles DiSogra, J. Michael Dennis, and Patricia Graham - Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
J. Michael Dennis, Larry Osborn, and Karen Semans - River Samples: A Good Catch for Researchers?
Charles DiSogra - Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
Mario Callegaro and Tom Wells - Web Questionnaires: Tested Approaches from Knowledge Networks for the Online World (Part 1)
Mario Callegaro - Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
Mike Dennis - Weight, Weight, Don't Tell Me!
Charles DiSogra - Of Trains, Panel Quality, and Sample Coverage
Charles DiSogra - The Business Value of Quality Online Research
- Clarifying the Connections Among Precision Measurement, Marketing Impact and Decision Making
POV
- Taking the Pulse of the Drive for Online Research Accuracy
Simon Kooyman - In the Midst of Turmoil, Steer by Skepticism
Simon Kooyman - Online Surveys for Federal Agencies: The Future Is Now
Joe Garrett - Staying a Step Ahead of the Media Tide
Henry Laura - Surveys and Science: It Takes Two to Tango
Simon Kooyman - Outsourcing Research Only Makes Sense when your "Vendor" Is Really a Partner
Patricia Graham - A Perfect Hurricane in Market Research?
Simon Kooyman - Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
Simon Kooyman - Finding Words for the New Research Reality
Simon Kooyman
PANEL RELATIONS
OTHER ARTICLES
- A Fresh Look at Hispanic Lifestyles: Social Cocooning, Stress, and Struggle
Patricia Graham - Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
Patricia Graham and Jannet Torres
FEATURED WHITE PAPERS
- New Methodological Research on Web Panel Conditioning and Attrition
Highlights from a paper by Yelena Kruse, Mario Callegaro, J. Michael Dennis, Stefan Subias, Mike Lawrence, and Charles DiSogra (of KN) and Trevor Tompson of The Associated Press - Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research
- Probability Samples vs. Volunteer Respondents in Internet Research
- Panel Bias from Attrition & Conditioning
AAPOR Conference, 2001
FEATURED CASE STUDIES
- Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
David Tice - Online Sample Quality: Spirits
- Online Sample Quality: Facial Products
- Public Opinion Tracking: Longterm Effects of 9/11
FEATURED PRESS RELEASES & LINKS
- "KN launches U.S. Latino panel" - Daily Research News, 8/12/08
Please visit www.drno.org and www.mrweb.com/usa for research industry news and more. Related article - In a Wall Street Journal review of David W. Moore's recent book, The Opinion Makers (Beacon Press, 2008), Thomas Riehle (Partner, RT Strategies) credits Knowledge Networks' unique panel methodology – using an RDD sample frame and providing Internet service to those without it – as a solution to one of polling's largest afflictions: the issue of non-response. The review, titled "The Art of Yes, No and Maybe," appears in the 9/26/08 online issue of the Journal.
- 6/5/08 Business Week article: Online Polls: How Good Are They?
Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web." - Knowledge Networks Earns Patent for Innovative Internet Survey Technique
KN WEBCASTS
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