Two new free resources – available now! The Decision Maker's Guide to Online Research™ 2007 and "The Decision Maker's Toolkit for Evaluating Online Panels & Research™" The new edition of our Decision Maker's Guide (PDF or print) illuminates the facts and fictions around online research and reviews the year’s developments in the field. And the “Toolkit” (ZIP or CD-ROM) puts more than 20 essential documents for understanding online research quality at your disposal. To order one or both of these indispensable resources, click here.

Join The KN Quality Circle Stay up to date on key issues and insights on research quality – join the KN Quality Circle. In addition to future copies of our email newsletter – Accuracy's Impact on Research – you will receive information on events and publications related to research quality. Click here to become a Charter Member.

• Accuracy’s Impact on Research (Knowledge Networks’ email newsletter)
• The Decision Maker's Guide to Online Research™: 2007 Edition -- Order Here
• Knowledge Networks Answers ESOMAR's "26 Questions"

FEATURED INSIGHTS

• Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
  Mario Callegaro and Tom Wells
• A Perfect Hurricane in Market Research?
  Simon Kooyman
• Web Questionnaires: Tested Approaches from Knowledge Networks for the Online World (Part 1)
  Mario Callegaro
• Driving Effective Drug Development and Targeting through a Consultative Research Approach
  Interview with Tjun Wong
• Connecting Polls with Quality
  Interview with Sunshine Hillygus
• Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
  David Tice
• Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
  Mike Dennis
• Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
  Simon Kooyman
• Building Trust with Online Panel Members: A Path to Quality Data
  Gene Ridgley
• Weight, Weight, Don't Tell Me!
  Charles DiSogra
• Finding Words for the New Research Reality
  Simon Kooyman
• Of Trains, Panel Quality, and Sample Coverage
  Charles DiSogra
• The Business Value of Quality Online Research
• Clarifying the Connections Among Precision Measurement, Marketing Impact and Decision Making
  

FEATURED WHITE PAPERS

• Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research
• Online Research: Painting a Truer Picture
  Quirk's Marketing Research Review
• Probability Samples vs. Volunteer Respondents in Internet Research
• Panel Bias from Attrition & Conditioning
  AAPOR Conference, 2001
  

FEATURED CASE STUDIES

• Online Sample Quality: Spirits
• Online Sample Quality: Facial Products
• Public Opinion Tracking: Longterm Effects of 9/11

FEATURED PRESS RELEASES & LINKS

• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
• Knowledge Networks Earns Patent for Innovative Internet Survey Technique

KN WEBCASTS Key Issues in Research Accuracy: Sources of bias and error in online research - 04/24/08 Recorded Video – Windows Media | Slides - .pdf Online Panels: New Methodological Research from Knowledge Networks - 10/25/07 Recorded Video - Windows Media | Slides - .pdf