Two new free resources – available now! The Decision Maker's Guide to Online Research™ 2007 and "The Decision Maker's Toolkit for Evaluating Online Panels & Research™" The new edition of our Decision Maker's Guide (PDF or print) illuminates the facts and fictions around online research and reviews the year’s developments in the field. And the “Toolkit” (ZIP or CD-ROM) puts more than 20 essential documents for understanding online research quality at your disposal. To order one or both of these indispensable resources, click here.

Join The KN Quality Circle Stay up to date on key issues and insights on research quality – join the KN Quality Circle. In addition to future copies of our email newsletter – Accuracy's Impact on Research – you will receive information on events and publications related to research quality. Click here to become a Charter Member.

• Accuracy’s Impact on Research (Knowledge Networks’ email newsletter)
• The Decision Maker's Guide to Online Research™: 2007 Edition -- Order Here
• Knowledge Networks Answers ESOMAR's "26 Questions"

THOUGHT LEADERS

• Bringing Branding and Research Together to Understand Consumers
  Interview with Christopher Piotrowski
• Exploring the Contours of Public Opinion
  Interview with Vincent Price
• Driving Effective Drug Development and Targeting through a Consultative Research Approach
  Interview with Tjun Wong
• Connecting Polls with Quality
  Interview with Sunshine Hillygus

DESIGN, SAMPLING & WEIGHTING

• River Samples: A Good Catch for Researchers?
  Charles DiSogra
• Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
  Mario Callegaro and Tom Wells
• Web Questionnaires: Tested Approaches from Knowledge Networks for the Online World (Part 1)
  Mario Callegaro
• Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
  Mike Dennis
• Weight, Weight, Don't Tell Me!
  Charles DiSogra
• Of Trains, Panel Quality, and Sample Coverage
  Charles DiSogra
• The Business Value of Quality Online Research
• Clarifying the Connections Among Precision Measurement, Marketing Impact and Decision Making

POV

• Surveys and Science: It Takes Two to Tango
  Simon Kooyman
• Outsourcing Research Only Makes Sense when your "Vendor" Is Really a Partner
  Patricia Graham
• A Perfect Hurricane in Market Research?
  Simon Kooyman
• Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
  Simon Kooyman
• Finding Words for the New Research Reality
  Simon Kooyman

PANEL RELATIONS

• Building Trust with Online Panel Members: A Path to Quality Data
  Gene Ridgley

OTHER ARTICLES

• Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
  Patricia Graham and Jannet Torres
  

FEATURED WHITE PAPERS

• Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research
• Probability Samples vs. Volunteer Respondents in Internet Research
• Panel Bias from Attrition & Conditioning
  AAPOR Conference, 2001
  

FEATURED CASE STUDIES

• Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
  David Tice
• Online Sample Quality: Spirits
• Online Sample Quality: Facial Products
• Public Opinion Tracking: Longterm Effects of 9/11

FEATURED PRESS RELEASES & LINKS

• "KN launches U.S. Latino panel" - Daily Research News, 8/12/08
  Please visit www.drno.org and www.mrweb.com/usa for research industry news and more. Related article
• In a Wall Street Journal review of David W. Moore's recent book, The Opinion Makers (Beacon Press, 2008), Thomas Riehle (Partner, RT Strategies) credits Knowledge Networks' unique panel methodology – using an RDD sample frame and providing Internet service to those without it – as a solution to one of polling's largest afflictions: the issue of non-response. The review, titled "The Art of Yes, No and Maybe," appears in the 9/26/08 online issue of the Journal.
• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
• Knowledge Networks Earns Patent for Innovative Internet Survey Technique
• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
• Knowledge Networks Earns Patent for Innovative Internet Survey Technique

KN WEBCASTS Key Issues in Research Accuracy: Sources of bias and error in online research - 04/24/08 Recorded Video – Windows Media | Slides - .pdf Online Panels: New Methodological Research from Knowledge Networks - 10/25/07 Recorded Video - Windows Media | Slides - .pdf