[ Pharmaceuticals & Health Care ]
Knowledge Networks helps clients create and nurture successful health care brands through advanced online research. We combine the hands-on consultative approach of a boutique firm with the resources and scale of a large research company to solve unique brand and business challenges in global markets.
We elevate data to insights and action through a rigorous yet collaborative approach that is distinguished by smart design, powerful analytics, and interactive work sessions. Our "big boutique" philosophy ensures senior level involvement on our engagements, whether you are formulating new product strategy or sustaining the health of in-line brands.
Measurement & Calibration
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KN solutions are powered by an in-house Advanced Analytics team that avoids a black-box approach to modeling. This results in solutions that deliver a stronger management focus and increased actionability. For example, our segmentation research has supported ARF Ogilvy award winners and we have presented at numerous industry conferences, such as ESOMAR, PMRG and The Market Research Event.
Published in peer-reviewed journals
KN's health care solutions are enhanced by our track record with government and academic clients. Institutions such as the CDC, NIH, and the Harvard School of Public Health regularly partner with KN because of our commitment to scientifically sound, probability based sampling. Our outcomes research has appeared in the most selective peer-reviewed journals, including JAMA, The New England Journal of Medicine, and The Journal of Clinical Oncology.
The Physicians Consulting Network (PCN®) is one of the only healthcare research panels that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. PCN® connects you with your high-value health care professionals, such as oncologists, neurosurgeons and diabetes educators.
Knowledge Panel® is the only probability-based online research panel that is representative of the U.S. population. By recruiting through Address Based Sampling (ABS) and providing Internet access to households that are not online, KnowledgePanel provides researchers access to representative samples of difficult-to-survey populations, such as those with chronic conditions and the elderly, both of whom are under-represented on opt-in online panels.
These two resources were used in tandem for studies conducted by the CDC and published in the Journal of the American Medical Association and The New England Journal of Medicine.
KN WEBCASTS & CONFERENCE PRESENTATIONS
Click here to access presentations to ESOMAR, PMRG, and others.
Read helpful articles on segmentation:
- Put Marketing Back into Segmentation
- Successful Consumer Segmentation (from Next Generation Pharmaceutical)
- Aligning Segmentation and Targeting with Strategy: Lessons Shared at PBIRG Annual Meeting
- Hispanic Consumers: 10 Things Health Care Marketers Need to Know
Carlos E. Garcia and Jannet Torres
- Introducing QuantM – A Breakthrough in Mobile Research!
- Sexual Behavior Survey Sparks Nationwide Discussion; Indiana Univ. Researchers Relied on KnowledgePanel®
Interview with Michael Reece and Debby Herbenick, Center for Sexual Health Promotion (CSHP), Indiana University
- Online Qual/Quant Integration: Advancing Analytics in Health Care Research
Courtney Buzzell and Joanne French
- Making Sure Your Segmentation Lives in the Minds of Your Target's Champions
- Identifying Global Targets: Getting It Right the First Time in an Evolving Marketplace
- KN Health Care Team Deepens Analytics, Pharma/Biotech Expertise with Addition of CA-based Lee
- Choice Simulator Enables Scenario Planning, Simulates Product Trade-Offs That Patients, Physicians Make
ARTICLE AND PRESS RELEASE LINKS
- Physicians Consulting Network Expands Global Data Collection Capabilities, 05/25/11
- Pharmalot — What Doctors Do with Their Smartphones, 03/31/11
- New Research Shows MDs Prefer a Mix of Digital, Face-to-Face Marketing, 03/31/11
- Nationwide Survey on Family Eating Behaviors and Physical Activity Reveals Positive Changes and Opportunities – Source: American Dietetic Association, 11/09/10
- National Survey of Sexual Health and Behavior (NSSHB) – Indiana Univ./KN poll, 10/20/10
- Vaccine and Medication Safety Are Parents' Top Research Priorities – University of Michigan C.S. Mott Children's Hospital NPCH polls by KN, 10/11/10
- New Markle Survey Finds U.S. Public and Doctors Alike Support 'Blue Button' for Downloading Health Information – Markle Foundation press release, 10/07/10
- AP Poll: Many Think Health Overhaul Should Do More – Boston.com, 9/25/10
(Associated Press Poll by Stanford University with the Robert Wood Johnson Foundation)
- Engage Physicians via Smartphones – MARKETING:health, July 30, 2010
- What Doctors Do with Their Smartphones – Pharmalot.com, July 19, 2010
- Doctors and Smartphones: EHR Implications - Health Populi & KN's PCN®, July 9, 2010
- Survey of Nearly 11,000 Doctors Shows Strong Adoption of Electronic Health Records, Other Digital Technologies, July 7, 2010
- 6/5/08 Business Week article: Online Polls: How Good Are They?
Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."