[ Knowledge Networks/PDI ]
KN/PDI (Promotion Decisions, Inc.) was formed in 1984 as part of the BASES/Burke companies, starting with what is still the most sophisticated coupon testing model in the market. In 1991, KN/PDI was the first marketing research firm to add Frequent Shopper data to its line of analytic and testing services. Building on past success and creating a broad portfolio of core research technologies, which also includes market response analysis, mix modeling, and test marketing, the KN/PDI team is committed to innovation to help gain usable, affordable information, quickly and accurately. With KN/PDI's technology and databases, you'll learn:
- How past purchase behavior and/or demographics can tell you how well a specific execution motivates your target audience, even if narrowly defined
- How to move category management from deleting slow movers to rationalizing SKUs based on consumers' specific item loyalty
- Which in-store merchandising pays out best for your brand and how you compare CPG norms
- Which coupon execution generates cost efficient trial, even on executions you have not run in the past
- How to harness the massive new data sources being generated by retailers and create a win-win with the trade
- How to test market and read consumer behavior on issues where, in the past, research costs precluded such analysis
- Other applications where the newest information technology, ingenious engineering of established research techniques, and massive databases can address vital spending and volume issues
KN/PDI products and resources
- National Shopper Lab
- Coupon Prophet
- Long-Term Value Analysis
- Custom Controlled Store Test
Solid sales and ROI metrics through manipulation of in-store variables such as number of facings; product location; slotting of new products; and retail pricing - Marketing Mix Modeling
- Test Markets
Complete sell-in & evaluation of products & programs - Distribution Checks
Check retail outlets for your/your competitors' product shelf conditions
Using the breadth of our portfolio, the latest information technology, analytical resources and proprietary techniques, KN/PDI takes you closer to your marketing goals while keeping you safe within your marketing research budget.
FEARTURED INSIGHTS
FEATURED PRESS RELEASES
