KN/PDI (Promotion Decisions, Inc.) was formed in 1984 as part of the BASES/Burke companies, starting with what is still the most sophisticated coupon testing model in the market. In 1991, KN/PDI was the first marketing research firm to add Frequent Shopper data to its line of analytic and testing services. Building on past success and creating a broad portfolio of core research technologies, which also includes market response analysis, mix modeling, and test marketing, the KN/PDI team is committed to innovation to help gain usable, affordable information, quickly and accurately. With KN/PDI's technology and databases, you'll learn:

• How past purchase behavior and/or demographics can tell you how well a specific execution motivates your target audience, even if narrowly defined
• How to move category management from deleting slow movers to rationalizing SKUs based on consumers' specific item loyalty
• Which in-store merchandising pays out best for your brand and how you compare CPG norms
• Which coupon execution generates cost efficient trial, even on executions you have not run in the past
• How to harness the massive new data sources being generated by retailers and create a win-win with the trade
• How to test market and read consumer behavior on issues where, in the past, research costs precluded such analysis
• Other applications where the newest information technology, ingenious engineering of established research techniques, and massive databases can address vital spending and volume issues

KN/PDI products and resources

• National Shopper Lab
• Long-Term Value Analysis
• Custom Controlled Store Test
  Solid sales and ROI metrics through manipulation of in-store variables such as number of facings; product location; slotting of new products; and retail pricing
• Marketing Mix Modeling
• Test Markets
  Complete sell-in & evaluation of products & programs
• Distribution Checks
  Check retail outlets for your/your competitors' product shelf conditions

Using the breadth of our portfolio, the latest information technology, analytical resources and proprietary techniques, KN/PDI takes you closer to your marketing goals while keeping you safe within your marketing research budget.

FEARTURED INSIGHTS

• Making Quality Real: Bringing an expert perspective to shopper insights
  Neil Heffernan

FEATURED PRESS RELEASES

• Knowledge Networks Hires Consumer Packaged Goods Expert to Lead PDI Business Unit