[ press Release ]

Knowledge Networks Opens D.C. Office To Meet Expanding Federal Agency, Public Affairs Business

Hires Moessner to lead practice serving PR firms, not-for-profits, trade associations

Washington, D.C.; June 15, 2011: Knowledge Networks is establishing an office in the Washington, D.C., area to provide online survey research services to support its work with Federal agencies and the public affairs sector. In addition, Christopher J. Moessner has joined the company as Vice President, Public Affairs, to lead a new practice to provide research solutions for public relations firms, not-for-profit organizations, and trade associations.

In the coming months, Knowledge Networks will be setting up the team – which is part of the company's Government and Academic Research unit – in a new space in Alexandria, Virginia. Additional hires are also anticipated later in the year.

"Our probability-based representative KnowledgePanel is an ideal vehicle for generating stories that speak to the public affairs community," said Mike Dennis, Executive Vice President at Knowledge Networks. "KN combines the immediacy and privacy of online research with an unmatched level of precision in representing the U.S. population. Chris and the rest of the KN team have the expertise to help PA firms make the most of these advantages to raise public awareness, shape important communications messages and move the needle on issues important to our clients."

Moessner has more than 20 years of experience using opinion research data to develop and implement government and corporate communications programs for an array of firms. As President and Senior Consultant of Moessner and Associates, his clients have included industry associations, cause marketers, non-profits, and government/military clients, as well as Fortune 500 companies.

"Using market research to illustrate and support their messages is a powerful tool for public affairs firms," said Moessner. "I am thrilled to have the high-accuracy survey platform of KnowledgePanel® to bring to this community, in conjunction with KN's expertise in every aspect of the survey process."

Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.

KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.