[ press Release ]
KN Dimestore Expanding U.S. Salesforce on Both Coasts
Porreca, Botelho Join Thriving Ad Effectiveness Measurement Supplier
Menlo Park, CA; September 1, 2010: Knowledge Networks (KN) announced the addition of Clifton (Cliff) Botelho, Jr. (New York City) and Matthew Porreca (San Francisco) to the sales team of KN Dimestore, continuing the growth and geographical expansion of this key division of the KN Media practice.
KN Dimestore offers an innovative survey platform to measure the efficacy of digital media campaigns according to traditional brand and attitudinal metrics (such as purchase intent, awareness, and ad recall). KN Dimestore provides clients with real-time reporting, real-time data transfer, and end-of-campaign reporting.
Porreca (Director, West Coast Sales, KN Dimestore) is a San Francisco-based media sales and business development executive well versed in ad sales partnerships, sponsorships and distribution deals. Most recently, Porreca worked as West Coast Sales Director for Adgent007; earlier, he was Director for Advertising Products for Apptera, Inc., and managed West Coast sales operations for Cendant Corporation/Orbitz and ECast.
Botelho (Director, KN Dimestore) is based in New York City and specializes in B-to-B and B-to-C business acquisition and retention. He recently worked as Director of Business Development for eType USA, responsible for all U.S.-based operations and company growth through acquisition of privately held companies and online web sites. Botelho worked directly with major clients to implement online advertising initiatives through a mix of display and video ads. He also has strong relationships with key online advertising agencies.
About KN Dimestore
KN Dimestore, a subsidiary of Knowledge Networks – one of the top 15 custom market research companies in the U.S. – provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company's survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign (display or video) without requiring overlays or pop-up invitations.
For more information, go to www.knowledgenetworks.com/dimestore.
About Knowledge Networks
At Knowledge Networks we are passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do.
We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and pharmacy shoppers.
