[ press Release ]

GOLDSTEIN JOINS THRIVING CPG/RETAIL PRACTICE AT KNOWLEDGE NETWORKS

Combination of quantitative, behavioral experience

Menlo Park, CA; July 20, 2010: Knowledge Networks (KN) has added Karen Goldstein to its CPG/Retail practice as Vice President, based in the company's Chicago office. She brings deep experience in serving Fortune 500 clients with both quantitative and behavioral insights – mirroring KN's uniquely integrated, customized approach to giving clients the right insights at every stage of the product development and launch process.

"Karen is an outstanding strategic thinker and innovator who also understands the nuts and bolts of many types of research," said Audrey Rosen, KN's Executive Vice President of CPG/Retail Research. "She is a star performer, accustomed to working in close partnership with top-level consumer packaged goods and retailer companies, and we are confident she will play an important role in our future successes."

Knowledge Networks helps marketers at many of the best-known CPG manufacturers and retail companies uncover new opportunities for growth through improved marketing and market-insight-driven programs.

"I am thrilled to be joining a solid team that has established such strong working relationships with the leaders in the industry," said Goldstein. "Knowledge Networks grasps both the strategic and the tactical dimensions of clients' challenges, and our unusual combination of quantitative and behavioral panels helps us identify and track shifting consumer preferences in a fast-changing marketplace."

Goldstein honed her knowledge and skills serving Fortune 500 consumer packaged goods companies and retailers at Synovate, NPD, IRI, and Research International. Most recently, Goldstein ran complex studies as Vice President at Synovate; there, her areas of focus included concept and product-testing, shopper insights, qualitative and quantitative segmentation, and attitude and usage studies.

Goldstein holds a Bachelor of Arts degree from Washington University and a Master's of Business Administration from Loyola University (Chicago).

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel®, the only available probability selected, nationally representative Internet panel.