[ press Release ]

EXPERT IN NEW, TRADITIONAL PLATFORMS JOINS KNOWLEDGE NETWORKS MEDIA TEAM

Laura will help advertiser, agency clients navigate fragmenting media landscape

New York, NY; January 14, 2009: Knowledge Networks (KN) has strengthened its respected media team with the addition of Henry Laura as Vice President, Media. Laura brings more than 30 years of media research experience to KN, including prominent roles in sales and marketing at TNS Media Intelligence and Arbitron. Laura will be based in KN's New York City office.

"Henry possesses an impressive range of media expertise that will pay dividends for Knowledge Networks clients," said Martin Zagorsek, Executive Vice President, Client Service at KN. "He brings an entrepreneurial spirit and business focus to his work, and he is deeply versed in developing solutions that combine innovation and efficiency to meet client needs. We will be turning to Henry to enhance our product offerings on almost every front in the changing media world."

Laura said, "Knowledge Networks has clearly set itself apart, not only with the accuracy of its research, but with innovative brand/media integration efforts that help advertisers optimize advertising and brand communication of every kind. I look forward to contributing to KN's commitment to powerful engagement with clients and their business issues. In these difficult economic times, Knowledge Networks holds a singular advantage as a provider of analysis that tightly links client brand goals to communication strategies and shopping behaviors, ultimately improving marketing ROI."

At TNSMI, Laura was responsible for developing and delivering services to advertisers and agencies, including customized databases of competitive expenditures. At Arbitron, he was a member of the team working to integrate quantitative and qualitative offerings in North America; helped establish and drive marketing direction; and focused on leveraging potential new sources of revenue, such as media research software and databases.

Laura's career has taken him from network radio research at NBC to the development and launch of Web-based tools and innovative measurement technologies, including Arbitron's PPM system. He has been responsible for sales to dozens of major clients, including Pfizer, McDonald's, Time Inc., and General Motors.

In addition to TNS, Arbitron, and NBC, Laura has also worked for Donovan Data Systems (1986-89) and Strategy Research Corporation (1985-86), and he was principal of Laura Media Services, a consultancy (2001-03). He holds a BA in Psychology and an MS in School Psychology from Pace University.

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel® – the only available probability selected, nationally representative Internet panel.