KNOWLEDGE NETWORKS HIRES CONSUMER PACKAGED GOODS EXPERT TO LEAD PDI BUSINESS UNIT

Heffernan will guide strategic growth

Menlo Park, CA; January 22, 2008: Knowledge Networks (KN) announced today that Neal J. Heffernan has joined the company as Senior Vice President and General Manager of the company's Promotions Decisions, Inc. (PDI) strategic business unit, based in Cincinnati.

The PDI unit provides market research products and services allowing clients to focus on specific marketing and promotional executions that motivate target audiences; its proprietary National Shopper Lab database – comprising grocery and drug store purchases from 9 million loyalty card holders – facilitates consumer purchasing analytics for new product and promotion effectiveness research.

"Neal's senior executive experience will serve Knowledge Networks well as we continue to build this important business unit and leverage our unique expertise and resources in promotion testing," said Simon Kooyman, CEO of Knowledge Networks. "We look forward to Neal's leadership as we grow this highly successful business unit, which already has deep connections with some of the most important CPG clients in the country."

Formerly of Information Resources, Inc., Heffernan has more than 16 years' experience and an in-depth understanding of CPG industry trends and their impact on the consumer and retail industries. He is an expert across many advanced research methodologies, including

• new product forecasting
• in-market testing
• price and promotion
• marketing mix
• market structure
• SKU optimization
• advertising testing

Heffernan holds a Bachelor of Science degree from Indiana University's School of Business.

Knowledge Networks delivers extraordinary quality and service to guide leaders in business, government, and academia – providing scientifically valid research through its probability-based, online KnowledgePanel®. The company delivers superior study design, science, analysis, and panel maintenance, along with a commitment to close collaboration at every stage of the research process. Knowledge Networks leverages its expertise in brands, media, advertising, and public policy issues to provide insights that speak directly to clients' most important concerns.