WAL*MART SELECTS KNOWLEDGE NETWORKS AS ONLINE RESEARCH PARTNER TO HELP MANUFACTURERS TARGET KEY SHOPPER SEGMENTS MORE EFFECTIVELY

KN receives access to retailer's proprietary Segmentation Lens due to nationally representative panel, expertise

Menlo Park, CA; July 10, 2007: Wal*Mart has endorsed Knowledge Networks as the online panel research company to conduct custom studies using the retailer's proprietary Segmentation Lens. Through Knowledge Networks' services, manufacturers selling to Wal*Mart have the ability to understand how the retailer's target segments – Brand Aspirationals and Price Value and Price Sensitive Affluent shoppers – respond to strategies and tactics, and thus the opportunity to target key consumers with greater accuracy.

These groups will become the backbone of Wal*Mart's customer strategy moving forward; both Wal*Mart and its manufacturer suppliers will grow by looking at every piece of research through the eyes of these key segments. Knowledge Networks has coded its entire online KnowledgePanel® according to the Wal*Mart segments, meaning that the segments have already been identified and can be easily studied.

Knowledge Networks was selected for this important role because

• On-line panel sample representation: Our KnowledgePanel® is the only online consumer panel to include national representation of consumers. For Segmentation Lens research, we deliver shoppers of big box retailers, as well as those who have access to a Wal*Mart.
• Extraordinary design and service: We have earned Wal*Mart's trust through extensive work on a variety of consumer research efforts
• Wal*Mart savvy: We have deep knowledge of the Wal*Mart shopper.

Wal*Mart customers will be better served by manufacturers who know the shopper segments and how those segments interact with the products they sell to Wal*Mart.

To learn more about the Wal*Mart Segmentation Lens – including the procedure for developing a study – and how Knowledge Networks can help, contact Audrey Rosen (Senior Vice President & Senior Managing Director, Custom Research) at (646) 742-5323 or arosen@knowledgenetworks.com.