TESS INVESTIGATORS RECEIVE AAPOR INNOVATORS AWARD; KNOWLEDGE NETWORKS CITED AS PROVIDER OF KEY DATA

Menlo Park, CA; May 24, 2007: The lead researchers on TESS (Time-Sharing Experiments for the Social Sciences), a project funded by the National Science Foundation, were among the winners of the 2007 Warren J. Mitofsky Innovators Awards from AAPOR (American Association of Public Opinion Research). The awards recognize accomplishments in public opinion and survey research that have occurred, or had their primary impact, in the last decade.

The winners for the TESS research were Professors Arthur Lupia of the University of Michigan and Diana Mutz of the University of Pennsylvania. Knowledge Networks received generous acknowledgement as the major provider of quantitative data and collaborative partnering from Professor Mutz, who thanked Knowledge Networks for "conducting nearly 100 surveys on its nationally representative panel." The awards were presented over the weekend at AAPOR's 62nd Annual Conference, held in Anaheim, California.

TESS received NSF funding from the Foundation's program for "Enhancing Infrastructure for the Social and Behavioral Sciences." One of TESS's primary mandates is the promotion of innovative experiments, by providing new opportunities for original data collection to faculty and graduate students in the social sciences and related fields. In addition, TESS seeks "to increase the precision with which fundamental social, political and economic dynamics are measured and understood."

Over five years, Knowledge Networks has conducted over 107,000 total interviews across 99 individual TESS projects using KnowledgePanel® — the only online panel based on a representative telephone sample of the U.S. population. Through KnowledgePanel, Knowledge Networks represents the nearly 30% of the U.S. population that does not have Internet access.

To receive a TESS grant, academicians compete in a review process in which proposals are evaluated on many levels, including the potential importance of their contribution to society. Experiments span diverse subjects and have included areas such as obesity, mental illness, teenage pregnancy, and politics.

Recently TESS has announced a new call for proposals (deadline July 2007) that addresses several substantive areas related to the Department of Homeland Security. For more information on TESS, visit http://www.experimentcentral.org.

Knowledge Networks delivers extraordinary quality and service to guide leaders in business, government and academia – providing scientifically valid research through its probability-based, online KnowledgePanel®. The company delivers superior study design, science, analysis, and panel maintenance, along with a commitment to close collaboration at every stage of the research process. Knowledge Networks leverages its expertise in brands, media, advertising, and public policy issues to provide insights that speak directly to clients' most important concerns.