[ press Release ]

ARMSTRONG BRINGS SENIOR EXECUTIVE EXPERIENCE TO NEWLY CREATED TALENT MANAGEMENT POSITION AT KNOWLEDGE NETWORKS

Menlo Park, CA; May 1, 2007: Lynne Armstrong has joined Knowledge Networks in the new position of Senior Vice President, Talent Management, with responsibility for recruiting, training, employee communication, coaching, and organizational development. Consistently achieving growth that exceeds average for the market research industry, Knowledge Networks recognizes the importance of a deep and well-rounded talent pool to delivering the extraordinary quality and service that are the company's hallmarks.

Armstrong's background includes extensive experience in business unit and human resources management at NPD and Ipsos. She was President of Human Capital at NPD and Ipsos-NPD and was heavily involved in the integration of the NPD Custom Research employees when Ipsos acquired that business in 2001.

"Lynne's joining Knowledge Networks confirms our commitment to the development of talent as a driving force for our company's continued growth," said Simon Kooyman, CEO of Knowledge Networks. "She will bring new focus and depth to our efforts at attracting and nurturing the most gifted people in the industry. Lynne's background and many successes have prepared her to serve our growing organization well."

"I am thrilled to have this opportunity to grow and sustain the Knowledge Networks team, which is already recognized as exceptional in the industry," said Armstrong. "Service and collaboration are crucial to the KN selling proposition, so I see unusual potential for me to contribute to the company's continued success. I look forward to developing every aspect of the Knowledge Networks organization."

Since 2005, Armstrong has been a Managing Partner with the Somerset Group, the largest of the executive recruiting firms that are exclusively focusing on the marketing research sector.

Armstrong's education includes a B.A. from Hanover College; she also attended Indiana University Law School and the Kellogg MBA program at Northwestern University.

Knowledge Networks delivers extraordinary quality and service – superior methodologies, design, and analysis, as well as a commitment to close collaboration at every stage of the research process. The result is a deeper, more actionable understanding of consumers and sound business decisions. KN's unmatched consumer research resources include the only probability-based, Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.