KNOWLEDGE NETWORKS APPOINTS OPERATIONS LEADER WITH DEEP MARKET RESEARCH EXPERIENCE

Catrone focused on quality, operations management in key leadership positions at Ipsos, NPD Group

Menlo Park, CA; January 15, 2007: Richard Catrone, a successful leader with over 20 years of experience in the consumer research industry, has joined Knowledge Networks as Senior Vice President, Operations. He will be based in the New York and Cranford, New Jersey, offices.

Catrone replaces Joe Viglianti, who is retiring after an impressive 35-year career at Statistical Research, Inc., and Knowledge Networks (KN). KN acquired assets of Statistical Research in 2001, and Viglianti became the head of KN Operations, including KnowledgePanel®, as well as serving on the company's Executive Staff.

"Bringing Rich to Knowledge Networks reflects our ongoing commitment to attracting top-quality talent," said Simon Kooyman, the company's Chief Executive Officer. "He possesses perhaps the most solid credentials one could want for guiding our operations groups, and he has invaluable experience in working with client-facing departments to develop and implement sound business plans. Rich is a worthy successor to Joe Viglianti, who set a high standard of excellence and commitment."

Catrone said, "I am excited at the prospect of helping Knowledge Networks achieve new levels of success. KnowledgePanel® represents the highest-quality approach to Internet market research, and we need to continue capitalizing on it and our other unique assets through smart planning and execution. I look forward to working with my new KN colleagues to match up our systems and skills in ways that serve the company's clients."

Most recently, Catrone served as Senior Vice President, North American Operations, at Ipsos ASI, overseeing all of the functions supporting data collection; his key responsibilities included identifying and integrating new technologies, defining opportunities for added efficiency, and evaluating the feasibility of product business plans.

From 2001 to 2004, Catrone headed Online Panel and Operations for Ipsos Interactive Services, guiding the management and growth strategies for the company's online panel assets; his accomplishments included integrating three online operations groups into one and aligning project management expertise with Ipsos research specialties.

Catrone also spent 15 years at The NPD Group, rising to Vice President, Corporate Operations and Panels, a position he held from 1997 to 2001.

Knowledge Networks delivers quality you can use — superior methodologies, design, and analysis that give you an edge when it comes to understanding consumers and making business decisions. KN's unmatched consumer research resources include the only probability-based, Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.