KNOWLEDGE NETWORKS COFOUNDER RECEIVES AAPOR LIFETIME ACHIEVEMENT AWARD

Among the highest honors in public opinion research; Nie serves as Knowledge Networks Board Member

Menlo Park, CA; May 22, 2006: Norman Nie, a pioneer in the use of the Internet for social research and one of the founders of Knowledge Networks, has won the AAPOR Award for "exceptionally distinguished achievement" in public opinion research. The award was announced and presented to Nie on May 20th at the AAPOR Awards Banquet in Montréal.

AAPOR (American Association for Public Opinion Research) typically honors one person each year for a lifetime of innovative work in research, including

• advances in theory, empirical research and methods;
• improvements in ethical standards; and
• promotion of understanding among the public, media and/or policy makers.

Past winners of the AAPOR Award – which was established in 1955 – include Frank Stanton, Burns W. Roper, and Andrew Kohut.

Now Research Professor in the Department of Political Science at Stanford University, Nie has made important contributions to the study of social change prompted by information technologies and educational attainment, and to the application of quantitative methods to the study of American politics. He has authored or co-authored many books and articles and has twice won the annual Woodrow Wilson Foundation Award for the best book published in political science.

In 1999, Nie and Douglas Rivers founded Knowledge Networks to bring the accuracy of statistically valid research to the online world. The Knowledge Networks Panel is still the only online panel based on an RDD (random-digit dial) sample of the full U.S. population. Both Nie and Rivers serve on the Knowledge Networks Board of Directors.

Knowledge Networks delivers quality you can use—superior methodologies, design, and analysis that give you an edge when it comes to understanding consumers and making business decisions. KN's unmatched consumer research resources include the only projectable Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.