KNOWLEDGE NETWORKS LAUNCHES KnowledgeCommunitiesSM

Exclusive partnership with morefocus empowers a new approach to obtaining feedback from enthusiasts, early adopters and other key influencer groups

Menlo Park, CA; December 20, 2005: Knowledge Networks, the leader in accurate and reliable online research, has launched a new resource -- KnowledgeCommunitiesSM -- that will provide ongoing marketing feedback from consumers in such key niche influencer groups as ailment sufferers, home improvement buffs, and wine enthusiasts.

KnowledgeCommunitiesSM has been developed through an exclusive partnership with interactive publisher and technology company, morefocus group inc. During its seven year history, morefocus has built over 2,000 online consumer groups – encompassing more than 12 million people – with shared interests. To attract consumers and registrants, morefocus uses an extensive network of highly regarded, content-rich Web sites and newsletter publications.

KnowledgeCommunitiesSM will provide marketers an early and special read into their customers and prospects. This complements other types of research that try to provide a more representative overview of broader populations. Communities are better at providing a quantitative understanding of early adopters and indicators, enthusiasts, and other specialized audiences and issues. In addition, the morefocus content infrastructure lends itself to expanding into any types of communities Knowledge Networks clients may be interested in tapping.

KnowledgeCommunitiesSM draws on the morefocus consumer and patient groups to create deeply engaged and thoroughly profiled communities whose members are passionately involved in specific topics and can provide a level of expertise and engagement rarely found in research. Groups created by morefocus include

• 1.4 million consumers with a keen interest in health-related topics
• 695,000 for exercise
• 671,000 for gardening
• 237,000 for travel

"morefocus has created a uniquely inviting and respectful environment for its users – an approach that is fully in keeping with our high-quality approach to research and respondent management," said Patricia Graham, Executive Vice President of Client Service and Business Development, Knowledge Networks. "Our joint efforts will leverage the depth and trust of the morefocus relationships to deliver insights unavailable elsewhere, without violating the spirit of the morefocus philosophy. As consumers become more elusive and time-crunched, the community model holds great promise for delivering ongoing research that is both reliable and supported by deep knowledge of the respondent."

Knowledge Networks delivers quality you can use – superior methodologies, design, and analysis that give you an edge when it comes to understanding consumers and making business decisions. KN's unmatched consumer research resources include the only projectable Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.

morefocus group inc., builds and maintains on-line consumer relationships. The Company owns and controls one of the Internet's leading healthcare and lifestyle networks together with a suite of proprietary behavioral analytics and database applications. The publications and software applications are applied to recruit, sample and manage large-scale healthcare-professional and consumer panels, screen patients for clinical trials, and build marketing ROI for major healthcare and consumer marketing corporations.