KNOWLEDGE NETWORKS DEBUTS KNOW™ MAGAZINE; PROVIDES GUIDANCE FOR DECISION MAKING IN TODAY'S ACCELERATED BUSINESS ENVIRONMENT

First issue covers sports sponsorships, young consumers' media use, the "new luxury" and "DIY" trends

Menlo Park, CA; June 11, 2004: Knowledge Networks has released the debut issue of KNOW™, a new business and market research magazine that delivers insights into key challenges facing decision-makers in today's accelerated business world. The magazine's complete contents can also be accessed at www.knowledgenetworks.com/know/.

The premier issue of KNOW™ covers such topics as:

• making the most of sports sponsorship investments,
• getting behind the headlines about young consumers' changing use of media
• leveraging the "new luxury" and "do-it-yourself" (DIY) phenomena,
• collaborating with policymakers to develop a system that provides reliable feedback on voter sentiments.

In addition, the magazine features interviews with Michael I. Schwartz, Vice President of Consumer Insights and Strategy at Kraft Foods, and Thomas P. Burnet, the Americas President for Australia's largest wine exporter, Southcorp. All of the articles were written or co-written by Knowledge Networks personnel.

"KNOW™ is tangible proof of our commitment to helping clients leverage the drivers behind today's most important marketing and consumer information challenges," said John Lewis, President and CEO of Knowledge Networks. "It reflects the diversity of our expertise and our passion for staying a step ahead of the marketplace, which is becoming more fast-paced every quarter. Our goal is to demonstrate to our clients and prospects the ways we can make a difference in their business, through our familiarity with their business issues and marketing information leadership."

Knowledge Networks is the consumer information company for the 21st century. In our first six years of operation, we have grown into one of the top twenty-five U.S. research firms in terms of revenue. We primarily serve Fortune 500 corporations, government/academic institutions, and not-for-profit organizations on their most challenging business and marketing strategy decisions; our areas of expertise include

• consumer packaged goods and retail,
• media,
• pharma/health care,
• government and academic research, and
• financial services.

The firm operates primary offices in Boston, New York, and San Francisco.