NEW PIPA POLL SHOWS U.S. CONSUMERS SEE MANY DRAWBACKS TO GLOBALIZATION, INTERNATIONAL TRADE

Using Knowledge Networks panel, studies track attitudes toward U.S. foreign, domestic policies

Menlo Park, CA; January 22, 2004: The latest in a series of widely cited PIPA polls—conducted on the nationwide Knowledge Networks panel— indicates that U.S. consumers perceive globalization and international trade policies as frequently favoring other countries, but not people like themselves.

The study was designed by PIPA (Program on International Policy Attitudes) and completed by 1,896 members of the Knowledge Networks panel—the only online panel based on a projectable sample of the full U.S. population. Results are being presented today by PIPA director Steven Kull at the Carnegie Endowment for International Peace in Washington, D.C.

Asked to rate the positive/negative impact of globalization on a scale of 1 to 10, 40% give it a positive rating—down from 53% in 1999, when PIPA conducted a similar poll. The proportion giving an "equally positive/negative" assessment rose to 39% from 30% in 1999; and 19% say globalization is more negative than positive, compared to 15% in the earlier survey.

In addition, the new poll shows that 63% of KN panelists perceive that more jobs are lost because of imports than are gained through exports, while 8% say that export job gains are higher. But, if another country is willing to lower barriers to importing U.S. products, 67% feel that the U.S. should reciprocate.

Most respondents also believe U.S. officials making trade policy think too little about "working Americans" (77%), "concerns of people like you" (76%), and the "growth of the overall American economy" (61%).

Full results from the new analysis and the PIPA/Knowledge Networks poll series can be found at www.pipa.org.

The Program on International Policy Attitudes (PIPA) is a group of social science researchers who study public opinion on international issues; it is a joint program of the Center on Policy Attitudes and the Center for International and Security Studies at the University of Maryland.

Knowledge Networks delivers quality you can use—superior methodologies, design, and analysis that give you an edge when it comes to understanding consumers and making business decisions. KN's unmatched consumer research resources include the only projectable Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.