KNOWLEDGE NETWORKS ANALYSTS, DATA FEATURED IN FIVE SESSIONS AT 2003 ARF WEEK OF WORKSHOPS

Topics include consumer CPG promotions, sports brand equity, cross-media planning, Yellow Pages advertising

Menlo Park, CA; September 18, 2003: Knowledge Networks will have a substantial presence at this year's Advertising Research Foundation (ARF) Week of Workshops, with KN analysts presenting at three sessions and KN data featured in two other presentations. The Week of Workshops will be held at the Crowne Plaza Times Square in New York City, September 22nd through 25th.

The theme of this year's Week of Workshops is "Marketing and Media Effectiveness"; presentations by Knowledge Networks personnel will be:

• Sept. 23: "Kids and Media Mix: Developing a Breakthrough Tool for Effectively Targeting Young Consumers with Cross-Media Campaigns"—Maura Clancey, Knowledge Networks/SRI (Based on data from MultiMedia Mentor™ Junior, a strategic service for cross-media planning)
• Sept. 25: "Developing More Reliable Assessments of the Short- and Long-Term Impact of CPG Consumer Promotions"—Gregg Ambach, Knowledge Networks/PDI (Utilizes KN/PDI's Lifetime Value of Marketing™ and Coupon Prophet™ models)
• Sept. 25: "Applying a Brand Resonance Model to Sports Properties"— David Tice, Knowledge Networks/SRI (Based on an exclusive methodology for understanding the relationships between consumers and brands)

In addition, Knowledge Networks/SRI data will be featured in the following presentations to be given by clients:

• Sept. 24: Joel Raphael of The Yellow Pages Integrated Media Association—"Hold the Phone: Yellow Pages Metered Ad Studies Deliver Solid ROI Measurement—and Now Include Electronic Yellow Pages" (KN/SRI has been the key research provider for Yellow Pages publishers for 20 years)
• Sept. 24 (breakfast): The Weather Channel—"The Value of a Branded Multiplatform Audience" (Based on the customized cross-media planning service developed by KN/SRI for The Weather Channel)

Knowledge Networks delivers quality you can use—superior methodologies, design, and analysis that give you an edge when it comes to making smart, safe business decisions. KN's unmatched consumer research resources include the only projectable Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.