LATEST PIPA/KNOWLEDGE NETWORKS POLL CAPTURES MIXED PUBLIC FEELINGS IN AFTERMATH OF IRAQ WAR

New study covered by National Public Radio, ABC News Radio

Menlo Park, CA; July 2, 2003: The most recent in an ongoing series of PIPA/Knowledge Networks polls reveals the public's mixed feelings about a variety of issues related to the conflict in Iraq, from the search for weapons of mass destruction (WMDs) to the U.S.'s ongoing role as Iraq seeks to establish political stability.

Commissioned by the Program on International Policy Attitudes (PIPA), the research was conducted June 18th to 25th among 1,051 members of the Knowledge Networks Panel—the only Web-based consumer panel that is projectable to the full U.S. population. The current survey marks the 10th collaboration between PIPA and KN.

The new PIPA/KN poll shows that:

• two-thirds (65%) of Americans now support the decision to go to war with Iraq, compared to 68% in April (when the last PIPA/KN survey was conducted);
• 80% believe that the U.S. has a responsibility to remain in Iraq "as long as necessary until there is a stable government" (down from 86% in April);
• nearly two-thirds (63%) believe Congress should investigate the performance of U.S. intelligence agencies in assessing Iraq's weapons of mass destruction; and
• 52% say that the U.S. has found evidence of close links between al-Qaeda and Saddam Hussein.

Results from the new poll have already been featured on National Public Radio and ABC News Radio. To view the entire report, visit www.pipa.org.

The Program on International Policy Attitudes (PIPA) is a group of social science researchers who study public opinion on international issues; it is a joint program of the Center on Policy Attitudes and the Center for International and Security Studies at the University of Maryland. Knowledge Networks is the leader in high-quality, innovative market research. The company's unique Internet platform allows for quick turnaround of results and for the use of high-quality video and audio in surveys.

In conjunction with its expertise in brands, media, advertising, and analytics, Knowledge Networks uses its consumer panel and other resources to provide insights on consumer behavior and opinions. In addition to government and social policy work, Knowledge Networks specialties include media, brand health, segmentation, and research on pricing, product configuration and advertising.