NEW PIPA/KNOWLEDGE NETWORKS POLL SHOWS GROWING READINESS TO DISAGREE WITH THE PRESIDENT ON IRAQ

KN panel allows high-quality tracking of public opinion

Menlo Park, CA - January 31, 2003: Using the nationwide Knowledge Networks panel – the only Internet panel based on a representative RDD sample of the U.S. – the Program on International Policy Attitudes (PIPA) is closely monitoring shifts in public opinion concerning the Bush Administration's policies on Iraq. The newest study – conducted shortly before the 2003 State of the Union address – shows growing support for continuing U.N. inspections rather than moving toward war.

KN has conducted three Iraq-related studies for PIPA in the past four months; in the latest, 1,063 U.S. adults provided their candid opinions and concerns between January 21st and 26th . The margin of error for the new survey is +/- 3%. The new study shows that 63% of panel members would disagree if the President decided to take military action without authorization from the U.N. Security Council. In the earlier PIPA/KN surveys, that figure stood at 55% (in November) and 43% (in September). In addition, the proportion of those who would support the President if he did declare war has fallen 10 percentage points since November – from 70% to 60%. Steven Kull, Director of PIPA, commented, "What is striking here is that the poll posed the issue as a debate between President Bush and other members of the Security Council; but only 31% took the President's side, while 66% sided with the other members calling for continuing inspections."

The Knowledge Networks Panel provides an ideal resource for tracking consumer preferences, allowing researchers and marketers to return at will to pose follow-up questions – with the same respondents, if desired – and receive answers and insights at Web speed. In addition, KN's representative sample can assure that a study reflects the views of all facets of the population, and its deep background data on panel members allows sophisticated analyses from a variety of perspectives.

Knowledge Networks is the leader in high-quality, innovative Internet research. The company has won significant business from prominent academic and government institutions, including Research Triangle Institute, the Program on International Policy Attitudes (PIPA), and the University of California, Irvine. KN research has been featured in such prestigious publications as the Journal of the American Medical Association.

Knowledge Networks applies the same high standards and exceptional resources to its studies of all aspects of marketing. KN specialties include CPG, brands, media, segmentation, and research on pricing, product configuration and advertising. The company's clients include numerous Fortune 500 companies.