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MultiMedia Mentor®
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MultiMedia Mentor® is the gold standard in strategic media allocation, allowing content providers and media agencies alike to tailor media plans for reaching their audiences of interest at the right price – and, through our Brand BridgeSM product extension, even for achieving specific marketing goals. MultiMedia Mentor® provides the highest quality estimates of:

  • What media are being used and when
  • The interactions of media in everyday multitasking – combinations of media being used simultaneously (for general audiences and your targets) and which media have "share of mind," a critical element of engagement
  • Demographics, product usage and brand-level ownership and usage among media users, allowing measurement of consumption among your core target audience
    MultiMedia Mentor® combines
  • Highly reliable, single-source media usage data using a nationally projectable panel
  • In-depth profile information on respondents
  • Custom reporting
  • Media optimization software.

With MultiMedia Mentor®, you can:

  • Determine which media to consider in targeting (for example, hard-to-reach upper income respondents use more Internet and newspaper)
  • Determine how much emphasis to put on a specific media channel (such as, Internet spend in a campaign designed to reach working mothers with young children)
  • Find the right media mix (television, Internet and magazine for soft-drink advertising aimed at teens)
  • Balance emphasis (television and radio to reach Hispanics in predominantly non-English-speaking households)

Brand BridgeSM: A revolutionary approach to brand goals

Through an alliance with innovative consulting firm Marketing Evolution™, we have also created an extension to the Mentor product line – MultiMedia Mentor®: Brand BridgeSM. This special version of the package includes ROO (Return on Objective) valuations for TV, magazines and the Internet – as well as combinations of the three – based on Marketing Evolution’s many ROO studies. This means that you can develop media plans that are "pre-screened" for building

  • brand imagery, awareness, or purchase intent with
  • maximum "efficiency" (within a certain budget) or "effectiveness" (pure ability to move the needle)

FEATURED INSIGHTS

View all related insights >>

For more information on MultiMedia Mentor®, contact:

Robert DeFelice
908 497-8084
Email

Maura Clancey
908 497-8080
Email

Mentor Fact Sheet

Brand Bridge Fact Sheet