LATEST NEWS AND PRESS RELEASES

• Over Half of Tablet, Smartphone Time Is Shared with TV Viewing – New GfK Analysis, 4/12/12
• TV Shows With Online Access Improve Reach – MediaDailyNews, 2/29/12
• Online Availability of TV Shows Drives Growth in Episodes Watched, Viewing Time, 2/29/12
• Online TV Has Become "Expect-To-See;" Social Sharing Becoming a "Must" – MediaDailyNews, 2/28/12
• How Brands Can Reach Consumers on Every Platform – iMEDIACONNECTION, 2/3/12
• One in Three Social Media Users Is "Friendly" with a TV Show; But Overall Effects on Viewing Are Minimal, 12/1/11
• Personalized Online Video Ads Boost Branding – eMarketer, 10/24/11
• Stat of the Day: Tablet Owners Spend More Time Online Overall – AdAge.com, 10/20/11
• Media Researcher: Networks Avoid Gaming Platforms At Their Peril – MediPost's TVBlog, 10/6/11
• More Than a Third of Americans Use Netflix at Least Once a Month – New Knowledge Networks Report, 9/29/11
• "Over-the-Top" Video Viewing Surges by more than 30%; Videogame Consoles, Rental Services, Mobile Contribute Strongly, 9/08/11
• Two-Thirds of Internet Time Is Shared with Other Media – More Than Double the Proportion for TV, 7/21/11
• eMarketer: Mobile Social Media Affects Shopping Habits, Says Knowledge Networks, 7/11/11
• Connected TVs Becoming Entertainment Hub, But Viewers Still Prefer "Live" Content, 7/07/11
• CEA chief: Broadcasters Don't Innovate (Q&A) – cnet News, 6/21/11
  Author: Marguerite Reardon
• Social Media Now Influences Brand Perceptions, Purchase Decisions of 38 Million in U.S., 6/14/11
• Mobile Media Nearing the Mainstream: 38% of U.S. Homes Now Have an Internet-/App-Capable Mobile Device, 06/08/11
• Over-the-Air TV Homes Now Include 46 Million Consumers, 06/06/11
• High-Income Young Adult "Media Fivers": New Data Identifies Targeting Opportunity, 03/23/11
• KN Report Shows Growing Online Viewing of TV Network Video, 03/17/11
• PubMatic Study by KN Explores Sentiment About Online Tracking
• Client Demand, Population Trends Drive Expansion of Knowledge Networks Online Panel, 01/06/11
• What Does 'Engagement' Do? - Behavioral Insider on SAY Media/KN Dimestore
• SAY Media Partners with KN Dimestore to Measure Impact of Ad Engagement on Brand Metrics
• VIDEO: SAY Media's Matt Rosenberg Discusses New Research with KN Dimestore
• New KN Research Shows Videogame Consoles Have Already Taken a Bite out of "Over the Top" Market, 10/21/10
• MediaMath's DSP Taps KN Dimestore To Measure Brand Impact At Scale, 9/22/10

ESPN XP 2010 WORLD CUP DISPATCHES Dispatch #6: ESPN Presents Results of World Cup Cross-Platform Research Project - 09/27/10 Dispatch #5: Ten Things ESPN Learned During the World Cup - 07/16/10 Dispatch #4: ESPN TV shows double-digit growth compared to 2006 World Cup – 7/7/10 (Link to ESPN XP World Cup Dispatch #4 (Through 7/4/2010)) Dispatch #3: Out of Home Provides Lift - 07/01/10 Dispatch #2: One of Three Americans Consume World Cup in First Ten Days - 06/23/10 Dispatch #1: Cross Platform Usage Providing Significant Lift to World Cup Viewing - 06/16/10

• KN Dimestore Expanding U.S. Salesforce on Both Coasts, 09/01/10
• The Click-Through That May Be Hurting Your Brand – Advertising Age, 6/21/10
• Users of Social, Mobile Media in the 35-to-64 Age Group Devote Up to 3 Hours More Time to Media Daily, Press Release 6/3/10
• Adults Spend 2x as Much Time on TV as Web: TVB poll with KN – Broadcasting & Cable, 5/25/10
• MediaPost, KN Form Partnership to Define the "Faces of Social Media"
• Knowledge Networks to Provide Next-Day Data on Use of NBCU Olympics Media Across 14 Channels, Internet Sites
• KN Dimestore First to Enable Online Ad Surveys as Part of Streaming Video
• CBS News Captures Viewers' Immediate Reaction to State of the Union Address

Remembering Dr. Maura Clancey KN Tribute MR Web Obituary

KN METHODOLOGY

• KnowledgePanel®: Processes & Procedures Contributing to Sample Representativeness & Tests for Self-Selection Bias
• Update: Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation
• Results: Internet Access Conditioning among Newly Recruited "Non-Internet" KnowledgePanel® Members
  Patricia Graham
• Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel®
  Charles DiSogra, J. Michael Dennis, and Patricia Graham
• Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
  J. Michael Dennis, Larry Osborn, and Karen Semans

FEATURED INSIGHTS

• The Big Game: New interclick Report With Research by KN Dimestore
• Introducing QuantM – A Breakthrough in Mobile Research!
• KN Online Research Helps Publishers, Advertisers, Agencies Identify Media Engagement Models for the Digital Future
• Researchers Engaging in Social Media: Knowledge Networks as Your Analytic Guide
  Patricia Graham
• Shutterfly Learns How to Build a More Powerful Connection Between Its Online Brand & Consumers
  Case Study
• Online Brand Optimization: Metrics that Matter and How to Use Them to Effectively Change Outcomes, June 2010 White Paper: Lotame/AdWeek
• ESPN XP – KN Research Is Key to Breakthrough Cross-Media Initiative – ESPN MediaZone, 3/22/10
• The Home Technology Monitor™: an invaluable source of consumer data
  TV Trends: More Internet TV Viewers Erode Trade Media – MediaPost, 3-18-10 Author: Wayne Friedman
• The Home Technology Monitor™: How people select the video they watch – on TV or online
  Most TV viewers don't know what to watch – OnlineSPIN, a MediaPost blog, 12/18/09 (Author, Dave Morgan)
  
• TV ads, WOM best tools to promote shows - MediaPost, 11-20-09
• For Vancouver Olympics, NBCU Relies on Knowledge Networks Cross-Media Data
• Beijing and Beyond: A Customized Approach to Defining the Impact of Cross-Media Events
  David C. Tice
• Staying a Step Ahead of the Media Tide
  Henry Laura
• Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
  David Tice
• "Engagement" is In the Eye of the Beholder
  Maura Clancey
• Accurate Measurement & Media Mype: Placing Consumer Media Technologies in Context
  David Tice
• Polling & Research Quality Circa 2008: An Interview with Kathy Frankovic
• Testing the Value of Media Engagement for Advertising Effectiveness
  Paul Rittenberg and Maura Clancey
• Improving the Effectiveness of Magazine Advertising
  Britta C. Ware, Roger B. Baron and Justin Edge
• Staying a Step Ahead of Television's Newly Empowered Viewers
  David C. Tice
• Leveraging the Connections Between Media Choices & Lifestyle
  Maura E. Clancey and Robert L. DeFelice

THOUGHT LEADER INTERVIEWS

• The "On-Demand" Future of Media Buying and Planning
  Interview with Anthony Katsur, MediaMath
• TV and Online Video – Finding an "Over-the-Top" Business Model
  Interview with David Charmatz, Mediaxiom
• Breaking the Silos in Media Measurement
  Interview with Yaakov Kimelfeld, MediaVest
• Measuring the Digital World
  Interview with Jason Levin, Carat
• Following the Dollars in New Media and Marketing
  Interview with Joe Mandese
• A Passion for Serving Video-Hungry Consumers and the Advertisers Who Want to Reach Them
  Interview with Jean-Paul Colaco, Hulu