FEATURED CASE STUDIES AND WHITE PAPERS

• Online Sample Quality – Personal Care
• Ad Tracking
• Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research
• Online Research: Painting a Truer Picture
  John J. Lewis, Quirk's Marketing Research Review
• Probability Samples vs. Volunteer Respondents
  Vicki Pineau & Daniel Slotwiner
  

FEATURED PRESS RELEASES & LINKS

• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
• Knowledge Networks Earns Patent for Innovative Internet Survey Technique
• Wal*Mart Selects Knowledge Networks as Online Research Partner to Help Manufacturers Target Key Shopper Segments More Effectively
• Knowledge Networks Remains Only Online Research Firm to Deliver Six Elements of Accuracy
• KN Method Cuts through Confusion of California Special Election