

OVERVIEW
One of the core elements of the Knowledge Networks (KN) advantage is our nationwide online panel, known as KnowledgePanel®. Bringing unprecedented accuracy to your research through statistical projectability, KnowledgePanel® is the only online panel that is representative of the entire U.S. population; it is the valid online resource for such crucial marketing tasks as:
By combining true probability sampling and the Internet's many advantages as a research medium, KnowledgePanel® incorporates the views and opinions of all Americans and is not susceptible to the "professional respondent" problem and other hazards of "opt-in" online panels. Quite simply, this means that KnowledgePanel® provides the highest level of accuracy and representation available on the web today—a degree of quality essential to wise marketing and policy spending.
The unique construction of KnowledgePanel® is suitable to a broad range of commercial, academic and policy research applications. This versatility is reflected in the impressive list of universities, government agencies and prominent companies that rely on KnowledgePanel® for their highest priority research projects.
KnowledgePanel® also offers a variety of other benefits, including:
Knowledge Networks also allows you to access the benefits of KnowledgePanel® for data-only projects through our Service Bureau and short public opinion surveys through our KN/QuickView™ omnibus service. And you can use our profile data to create custom panels, such as those who shop at specific stores or use certain products on a regular basis.
Order your free copy of The Decision Maker's Guide to Online Research 2007 – the definitive overview of the issues that define reliability in online research.
FEATURED INSIGHTS
For more information on KnowledgePanel®, contact:
Patricia Graham
312 416-3660
Email
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