OVERVIEW

One of the core elements of the Knowledge Networks (KN) advantage is our nationwide online panel, known as KnowledgePanel®. Bringing unprecedented accuracy to your research through statistical projectability, KnowledgePanel® is the only online panel that is representative of the entire U.S. population; it is the valid online resource for such crucial marketing tasks as:

• Estimating true incidence levels
• Sizing markets and opportunities
• Obtaining publishable findings for peer-reviewed journals

By combining true probability sampling and the Internet's many advantages as a research medium, KnowledgePanel® incorporates the views and opinions of all Americans and is not susceptible to the "professional respondent" problem and other hazards of "opt-in" online panels. Quite simply, this means that KnowledgePanel® provides the highest level of accuracy and representation available on the web today—a degree of quality essential to wise marketing and policy spending.

The unique construction of KnowledgePanel® is suitable to a broad range of commercial, academic and policy research applications. This versatility is reflected in the impressive list of universities, government agencies and prominent companies that rely on KnowledgePanel® for their highest priority research projects.

KnowledgePanel® also offers a variety of other benefits, including:

• Access to our Consumer Profile Database, which contains over 7,000 profile data points about lifestyle, product use, shopping habits, technological sophistication, and more
• The ability to target specific respondents – through profile data – with greater accuracy, reducing costly screen-outs and shortening questionnaires
• High in-panel response rates (65%-75%) and low abandon rates (< 2%), providing high quality results

Knowledge Networks also allows you to access the benefits of KnowledgePanel® for data-only projects through our Service Bureau and short public opinion surveys through our KN/QuickView™ omnibus service. And you can use our profile data to create custom panels, such as those who shop at specific stores or use certain products on a regular basis.

Order your free copy of The Decision Maker's Guide to Online Research 2007 – the definitive overview of the issues that define reliability in online research.

FEATURED INSIGHTS

• Knowledge Networks Answers ESOMAR's "25 Questions"
• Clarifying the Connections Among Precision Measurement, Marketing Impact and Decision Making
  Daniel Slotwiner and Patricia Graham
• Weight, Weight, Don't Tell Me!
  Charles Disogra
• Of Trains, Panel Quality, and Sample Coverage
  Charles Disogra
• Taking the Consumer-Centric Approach to a New Level
  Cindy Trish

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