OVERVIEW

One of the core elements of the Knowledge Networks (KN) advantage is our nationwide online panel, known as KnowledgePanel®. We bring unprecedented accuracy to your research through the use of a statistically valid sampling method and a known published sampling frame that results in statistical projectability. KnowledgePanel is the only online panel that is representative of the entire U.S. population; it is the valid online resource for such crucial marketing tasks as:

• Estimating true incidence levels
• Sizing markets and opportunities
• Obtaining publishable findings for peer reviewed journals

By combining true probability sampling and the Internet's many advantages as a research medium, KnowledgePanel® incorporates the views and opinions of all Americans and is not susceptible to leaving out cell-phone-only households, the "professional respondent" problem and other hazards of "opt-in" online panels. Quite simply, this means that KnowledgePanel provides the highest level of accuracy and representation available on the web today—a degree of quality essential to wise marketing and policy spending.

To build a representative sample of the full U.S. population, Knowledge Networks pioneered the use of a dual-frame sample recruitment for online survey research. KnowledgePanel is now based on both Random Digit Dial (RDD) sampling and Address-Based Sampling (ABS). This combination provides accurate, statistically valid representation and coverage of many difficult-to-recruit populations, such as cell phone-only households, African Americans, Latinos and young adults—making KnowledgePanel the only suitable choice for a broad range of commercial, academic, and governmental applications. This versatility is reflected in the impressive list of universities, government agencies, and prominent companies that rely on KnowledgePanel® for their highest priority research projects.

Exceptional Database and Targeting Benefits

KnowledgePanel® also offers a variety of other benefits, including:

• A view of how America shops, behaves, thinks and feels across an array of topics via our KnowledgePanel Profile Database. Topics include lifestyle, media and shopping habits, financial views, technological sophistication, and more
• The ability to target specific characteristics such as disease sufferers or Latinos—through profile data—with greater accuracy, reducing costly screen-outs and shortening questionnaires
• High within-survey response rates (65%+) providing high-quality results Knowledge Networks also enables you to access the benefits of KnowledgePanel® for data-only projects through our Service Bureau and short public opinion surveys through our QuickView omnibus service. And
  you can use our profile data to create custom panels, such as those who shop at specific stores or use certain products on a regular basis.

KN has also brought its commitment to accuracy and representation to KnowledgePanel LatinoSM, a statistically balanced cross-section of the growing Hispanic population in the U.S. Our panel represents Spanish- and English-dominant households alike, as well as the roughly 56% of U.S. Latinos who do not use email or have access to the Internet at least occasionally, according to the Pew Hispanic Center and the Pew Internet & American Life Project.

Order your free copy of The Decision Maker's Guide to Online Research 2007 – the definitive overview of the issues that define reliability in online research.

Knowledge Networks Answers ESOMAR's "26 Questions"

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