[ KnowledgePanel® ]
How can researchers be sure of the accuracy of their online surveys? It starts with how the online panel is created. Built on a representative, random sample of households, the probability-based KnowledgePanel® has set the standard in online surveys for researchers in government and academia, media, retail and consumer product and pharma/health care firms for over 10 years.
Sampling matters
Knowledge Networks led the custom online survey market by being the first to recruit households by randomly selecting residential addresses using a process called "address-based sampling" (ABS). With ABS, KnowledgePanel® provides statistically valid representation of the U.S. population as well as many difficult-to-survey populations:
- cell phone-only households,
- African Americans,
- Latinos, and
- young adults.
This makes KnowledgePanel the only suitable choice for a broad range of commercial, academic, and governmental applications. The outcome to you is clear in terms of certainty of survey results. In fact, research firms can purchase KnowledgePanel and KnowledgePanel Latino sample.
Data-only Projects
Knowledge Networks enables you to access the benefits of KnowledgePanel® for data-only projects through our Service Bureau and short public opinion surveys through our KN/QuickView™ omnibus service. With a highly experienced and responsive team, Knowledge Networks Service Bureau is more than just a data provider. We will work with you at every step of the way, from hosting, to sample design to weighting, to make sure that not only your project proceeds smoothly, but that the end dataset fuels the insightful analyses needed to delight your clients.
KnowledgePanel Representation and Coverage Advantages
Unlike opt-in panels, households are not permitted to "self-select" into KnowledgePanel; nor are they allowed to participate in many surveys per week. Instead, KnowledgePanel households are randomly chosen and participate in our research only two to four times a month as a result of our patented sampling system.
Since almost three in ten U.S. households do not have home Internet access, we supply these households a free netbook computer and Internet service. By combining probability sampling, Web service provision, Spanish-language recruitment and the Internet's many advantages as a research medium, KnowledgePanel covers many more households than opt-in panels.
| Feature | Opt-In Panels | KnowledgePanel® |
| Coverage % | 76% of U.S. Households | 97% of U.S. Households |
| Sampling | Self-selected / convenience | Probability-based random |
| Non-internet Population | Excluded | Included |
| Latino Households without Internet access | Excluded | Included |
| Sample Representativeness | Over represents hyper Internet users | Comparable to high-quality RDD with cell phone sample supplementation |
| Survey Frequency | Up to 20 or more per month | 2 to 4 per month |
Hispanic Research
To meet your Hispanic online survey needs, KnowledgePanel LatinoSM has the most complete coverage of U.S. Hispanics. KN uniquely covers about 97% of U.S. Latino households, including Spanish- and English-dominant and bilingual households alike, as well as the roughly 40% of U.S. Latinos who do not have access to the Internet at least occasionally. To learn more click here.
Using KnowledgePanel: Example Survey Types
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KnowledgePanel Validations and Innovations
AAPOR, through its Online Task Force and scientific comparison research, has validated the KnowledgePanel model as providing the scientific basis for making accurate measurements of the U.S public and consumers.
We continuously improve our KnowledgePanel design and procedures through our "research on research" program, as shown in our extensive methodological research advancing the state of the art of online surveys.
To help researchers evaluate their online panel options, we compiled The Decision Maker's Guide to Online Research 2009-10 – the definitive overview of the issues that define accuracy and reliability in online research. You can order it here.
Exceptional Profile Database and Targeting Benefits
With the breadth of KnowledgePanel Profiles, KN is able to:
- Target the specific survey respondents you need without wasting valuable time in your custom survey
- Deliver analytic value from Profile Packages including information about political affairs, lifestyle, media, shopping habits, financial views, technological sophistication, and more.
- Create custom panels based upon collected characteristics, behaviors and attitudes of KnowledgePanel members
Online Quant/Qual Research Capabilities
Knowledge Networks is in the forefront of online qualitative capabilities, be they integrated with the quantitative survey or on a stand alone basis. Our KnowledgePanel Quale® suite of capabilities includes:
- Quale® Video: Webcam employment within the quantitative online survey, using pre-recorded video questions, with the respondent recording a free-form answer
- Quale® Probe: Real-time embedded probes in the online survey
- Quale® Forum: Online events facilitated by a moderator, across geographies
FEATURED INSIGHTS
- Introducing QuantM – A Breakthrough in Mobile Research!
- ABS Update: The Promise of Address-based Sampling Using Ancillary Information
- Researchers Relied on KnowledgePanel®
Interview with Michael Reece and Debby Herbenick, Center for Sexual Health Promotion (CSHP), Indiana University - Public Opinion Quarterly Publishes Breakthrough Results from AAPOR Comparison of Online Panels
- Bringing the Right Products to Market: Combining Custom Quantitative Research, Behavioral Insights to Get from Concept to Winner
Audrey Rosen & Neal Heffernan - New Product Spotlight: KnowledgePanel Latino OmnibusSM
- New Report from AAPOR about Online Surveys
J. Michael Dennis - Solutions for Reaching Hard-to-Find Respondents
KN Chronic Conditions Panel - Update: Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation
Charles DiSogra - A Web Panel Response Rate: It's More Than You Think!
Charles DiSogra - Results: Internet Access Conditioning among Newly Recruited "Non-internet" KnowledgePanel® Members
Patricia Graham - Gaining Trust and Participation from the Hardest-to-reach Survey Respondents
Patricia Graham - Study Finds Probability-Based Surveys To Be Most Accurate
- Taking the Pulse of the Drive for Online Research Accuracy
Simon Kooyman - Real-World Choices Your Targets Make at Point of Purchase: A Best-Practices Approach to Using Decision Tree-Based Research
Ellen Veccia - A Fresh Look at Hispanic Lifestyles: Social Cocooning, Stress, and Struggle
Patricia Graham - New Methodological Research on Web Panel Conditioning and Attrition
Highlights from a paper by Yelena Kruse, Mario Callegaro, J. Michael Dennis, Stefan Subias, Mike Lawrence, and Charles DiSogra (of KN) and Trevor Tompson of The Associated Press - In the Midst of Turmoil, Steer by Skepticism
Simon Kooyman - Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel®
Charles DiSogra, J. Michael Dennis, and Patricia Graham - The Economy Is the Talk of the Town. What Is the U.S. Population Saying Back?
Patricia Graham - Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
J. Michael Dennis, Larry Osborn, and Karen Semans - Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
Patricia Graham and Jannet Torres - River Samples: A Good Catch for Researchers?
Charles DiSogra - Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-internet Respondents
Mario Callegaro and Tom Wells - Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
David Tice - Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
Mike Dennis - Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
Simon Kooyman - Building Trust with Online Panel Members: A Path to Quality Data
Gene Ridgley - Clarifying the Connections Among Precision Measurement, Marketing Impact and Decision Making
Daniel Slotwiner and Patricia Graham - Weight, Weight, Don't Tell Me!
Charles Disogra - Of Trains, Panel Quality, and Sample Coverage
Charles Disogra
