[ KNOW™ mAGAZINE fALL/wINTER 2006 ]

THE SCIENCE OF SEIZING OPPORTUNITY

We say opportunities "knock" or "come up" but can one create them? Why does the word opportunity generally have such a positive connotation, while opportunistic does not? The culture of an organization needs to nourish opportunities – and opportunism – from within. Well-executed research is now more than ever an enabler to innovation, to creativity... and, in the end, to identifying and seizing opportunities. This issue of KNOW looks at opportunity generation and execution from many angles – an interview with P&G media maven Don Gloeckler, an in-depth profile of the Boomer generation (co-authored by the AARP), and case studies of opportunity in the energy drink and cell phone categories.

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Table of Contents

From The Editor's Blackberry™

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1. When Opportunity Knocks, Will We Know Which Door To Be Standing Behind? by Simon Kooyman

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2. Measurement At The Speed Of Change: Don Gloeckler

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3. Distinguished Boomers: Portrait Of A Generation Defined By Change by Linda L. Fisher and J. Michael Dennis

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4. When Does a Fad Become A Trend—And A Trend An Opportunity? by Phil Abrahamson

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5. Identifying Opportunity Spaces In Fast-growing Consumer Product Categories by Patricia Graham

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6. Interpreting The Transition To Digital TV As A Business Opportunity by David Tice

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7. Using Consumer Information to Discover a New Understanding of the Financial Services Customer. by Mark Abboushi

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8. Thought Leader Forum: Opportunities In Media Convergence

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Books We Are Reading

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Past Issues

Issue 1: Spring/Summer 2004 Issue 2: Fall/Winter 2004 Issue 3: Spring/Summer 2005

Issue 4: Fall/Winter 2005 Issue 5: Spring/Summer 2006