[ The KN Experience ]

At Knowledge Networks, a GfK company, we are passionate about online research for consumer products and services, pharmaceuticals, retail, media, and public policy.  We promise our clients close collaboration throughout the research process, unmatched research and issue expertise, and a commitment to rigor in everything we do.  We specialize in innovative online research that gives leaders in business, government, and academia the confidence to make important decisions or contributions to public policy – and that confidence is at the heart of The KN Experience.  Working with Knowledge Networks lets clients be sure.

Rigorous approaches at every level

We bring rigor to every aspect of our work – from our methodologies and survey design to our engagement with each client's challenges and needs.  KN is the home of probability-based online research, with a commitment to the highest scientific standards of accuracy; that commitment is exemplified by KnowledgePanel®, the only online panel based on a representative sample of the full U.S. population.  We also maintain world-class panels of healthcare professionals and U.S. Hispanics, as well as a research-ready frequent shopper database.

We are thought leaders in Internet research with an extensive, ongoing program of methodological research that bridges the gap between statistical theory, methodology, and real-world applications.  We have taken the lead in bringing ground-breaking approaches such as Address-Based Sampling (ABS) to custom research, and we go to extraordinary lengths to be sure that hard-to-reach populations – such as Spanish-dominant Latino households – are accurately represented in our research.

We apply this same rigor to our advanced analytics and research design, whether we are providing strategic guidance to help a pharmaceutical client launch a new therapy or designing questionnaires to understand public sentiment on a key foreign policy issue.

Trusted partners fully engaged with clients' challenges

KN takes a consultative approach to our work with Fortune 500 and FT Global businesses, world-class universities, and influential government agencies who count on us to shed light on the issues they face and to provide the research they need to answer their most pressing questions. 

We have the experience, sensitivity, and flexibility to adapt our work to client needs in any given engagement – whether that means conducting short surveys to establish if online ads are reaching their targets, or developing an in-depth program to fully manage every stage of a brand's lifecycle.  We engage all key client-side stakeholders in the research process – assuring that they are more likely to put the results of our research into action.

Experts in research, marketing, and policy issues alike

At Knowledge Networks, senior researchers participate in every major engagement, bringing years of experience to clients' important challenges. Our experts have won major industry awards and presented at every key conference – from ARF to MRA to AAPOR to PMRG.

In business, we are strategic thinkers, providing insights for every stage of a brand's life cycle – from targeting to concept development and testing to digital ad effectiveness measurement. In government and academic research, we deliver on clients' need for the best online sample and service, making the transition from telephone to online seamless.

In addition, our Advanced Analytics team expertly deploys sophisticated analytical techniques – such as segmentation and optimization – to provide deeper insights and point to clear actions. 

World-class panels

KN's unmatched collection of panels embodies our commitment to research excellence; each is a quality leader in its field and provides an array of options for understanding clients' most important targets. In addition to KnowledgePanel®, these resources are: 

• National Shopper Lab – one of the largest databases of loyalty card shopping behavior available for commercial research
• Physicians Consulting Network (PCN®) – over 70,000 U.S. physicians and other health care professionals, including hard-to-reach specialists
• KnowledgePanel LatinoSM – allows you to survey the full spectrum of U.S. Latinos online

We are also expert at building custom panels and diaries, applying the same rigor to identifying, profiling, and surveying your target audiences.

These elements add up to one experience: confidence. It is a feeling we deliver to clients every day – the essence of The KN Experience.  Let us show you how that Experience can help you be sure.

Read KN's latest insights on methodologies, marketing, and more.