Launching successful businesses and products starts with having a clear picture of your best customers. As products and services are more narrowly targeted, these definitions need to be both more precise and richer in information and insights. The window for proving success is shrinking, so having good information from the word "go" is indispensable.

We believe that a successful launch program must include:

• ongoing information about all consumer trends relevant to your product
• a segmentation of top prospects that can be tied directly to insights on buying habits, media use and other key facts about the same consumers
• a methodology that provides the clearest picture of which possible approaches are the winners

Collectively, this approach gives you the best, most practically valuable picture of where to focus your efforts tactically.