[ Insights & Perspectives ]
In the spirit of transparency and advancing the industry’s collective understanding, KN is happy to share insights from its extensive methodological research and marketing experience. Below is a selection of articles, white papers, interviews, and other pieces; if you cannot find what you are looking for, try our Website search box, or contact David Stanton or Erica Demme.
New Insights from Knowledge Networks
KN has authored dozens of articles covering issues that matter to your work today – effects of media technology, online panel accuracy, understanding your brand’s connection to consumers, and many more. A:I/R is our platform for sharing valuable insights and information – click here to dive in.”
Pick the A:I/R that’s right for you
Or, view all recent A:I/R articles.
Back Issues 
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The Decision Maker's Guide to Online Research™ 2009-10
The current edition of our Decision Maker's Guide (online or PDF) illuminates the facts and quality dimensions around online research and reviews developments you need to understand, from cell phone-only households to the accuracy of probability and nonprobability samples.
To access either version, click here.
Knowledge Networks Answers ESOMAR's "26 Questions"
In the spirit of transparency, KN has published its answers to ESOMAR's "26 Questions to Help Research Buyers of Online Sample."
Click here to view.
For more KN resources about Quality in Research, click here.
Methodological Papers, Presentations, and Articles on KnowledgePanel®
Knowledge Networks Bibiliography
An invaluable list of articles and presentations based on KN's collected panel data, analysis or methodology.
Click here to view.
Recent Resources: Attaining Accuracy, Maximum Coverage and Representation in Web-based Research
Access video of Professor Jon Krosnick discussing his breakthrough research on accuracy and Web-based panels, and read important articles by Yeager/Krosnick and others.
Click here to view.
