DECISION MAKER RESOURCES

• The Decision Maker's Guide to Online Research™ 2007
• The Decision Maker's Toolkit for Evaluating Online Panels & Research™
• Join The KN Quality Circle

ACCURACY'S IMPACT ON RESEARCH

1. Spring 2007
2. Summer 2007
3. Fall/Winter 2007
4. Spring 2008
5. Summer 2008

CASE STUDIES

• Segmentation Case Study
• Online Sample Quality: Spirits
• Online Sample Quality: Facial Products
• ESPN - Cross-Media Advertising
• Ad Tracking
• In-Market Test
• Concept Test
• Product Opportunity
• Public Opinion Tracking

WHITE PAPERS

• KN answers to ESOMAR 25 Questions
• The Decision Maker's Guide to Online Research
• Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research
• Online Research: Painting a Truer Picture
  Quirk's Marketing Research Review
• Probability Samples vs. Volunteer Respondents
• Panel Bias from Attrition and Conditioning
  AAPOR Conference, 2001

KNOW™ MAGAZINE

1. Thriving in an Accelerated Marketing Environment
2. Nontraditional Media Near the "Tipping Point"
3. Mastering the Science of Consumer Choice
4. Are We Living Up to the ROI Promise?
5. Creating the Consumer-Centric Company
6. The Science of Seizing Opportunity

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