FEATURED CASE STUDIES & WHITE PAPERS

• Media Allocation

FEATURED PRESS RELEASES & LINKS

• 11% of Young Adults Watch TV Online Weekly; Are Heavier Users of Media Overall
• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
• NBC Taps Knowledge Networks for A First in Olympics Research: Overnight Multiplatform Measurement of Exposure to Olympics Media
• Knowledge Networks Appoints Zagorsek to Lead Custom Marketing and Media Research Team
• Generations X, Y Lead Way as Consumers Experiment with Online, Mobile Video – but Most Dollars Still Flow to DVDs, TV Service
• Revolutionary Product Creates Strategic Media Plans Optimized by Brand-Building Metrics
• New Knowledge Networks Study Shows How High-Definition TV Reception Changes Viewing Habits; No Effect on Advertising Avoidance
• Mobile Video Advertisers Missing Opportunities to Connect With Willing Consumers – New Knowledge Networks/SRI Study
• Yellow Pages Market ReporterSM Grows in Coverage, Subscribers after First Year
• Half of Subscribers to Video Cell Phone Services Never Use Video Capabilities
• New Yellow Pages Measurement Service Set to Release Local Directory Usage Shares
• TV, Internet Play Dramatically Different Roles in the Lives of Hispanics, African Americans, Whites – New KN Report
• Knowledge Networks Study Shows Transformation of Primetime TV Viewing Experience