KNOWLEDGE NETWORKS ACQUIRES DIMESTORE MEDIA
Provides Marketers and Agencies the Ability to Evaluate Effectiveness of Digital and Multi-Media Ad Campaigns
October 6, 2009: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online creative ads as consumers engage in various digital media across the Internet. By integrating Dimestore's technologies and expertise with its own, Knowledge Networks has the ability to deliver powerful insights buyers can use to improve current and future campaigns and quantify the Return on Campaign Investment of digital ad campaigns, as well as those across all media.
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