FEATURED INSIGHTS, PRESS RELEASES & LINKS

• The Consumer-Centric Marketer as Guru of Exponential Growth
  Interview with Kelley Styring
• Product Spotlight: Knowledge Networks delivers expert solution to finding your optimum brand identity elements
• Defining and Maximizing the Power of Experiential Marketing
  Interview with John Rowady
• Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
  Mario Callegaro and Tom Wells
• Finding Metrics for a Brand-New Medium
  Interview with Lynn Gutstadt
• "Engagement" is in the Eye of the Beholder
  Maura Clancey
• Fulfilling the Potential for a Truly Consumer-Centric Culture
  Patricia Graham
• How Effective is Product Placement at Improving Brand Image and Preference?
  Darren Marshall
  © Copyright 2005 by ESOMAR ® – The World Association of Research Professionals. This paper first appeared in "WAM – Worldwide Audience Measurement 2005 – Radio and Branded Entertainment & Sponsorship", published by ESOMAR
• Knowledge Networks Hires Consumer Packaged Goods Expert to Lead PDI Business Unit
• Knowledge Networks Appoints Zagorsek to Lead Custom Marketing and Media Research Team
• Mobile Video Advertisers Missing Opportunities to Connect With Willing Consumers – New Knowledge Networks/SRI Study
• Wal*Mart Selects Knowledge Networks as Online Research Partner to Help Manufacturers Target Key Shopper Segments More Effectively