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[ The Home Technology Monitor™ ]

The Home Technology Monitor™ provides the industry's most reliable and trusted insights on consumers' ownership and use of media technologies. At a time when technology and media are overlapping more and more, and when speculative "measures" of technology prevalence continually contradict one another, The Home Technology Monitor™ can be counted on to provide guidance for decisions large and small, such as how to

  • Use cutting-edge technologies to reach consumers more effectively
  • Stand clear of "hype" about hot devices and services when making strategic plans
  • Understand consumers' tolerance for advertising in a given technology or medium

game playerHTM provides a variety of perspectives on the connections between media, technology, and the consumer; each year it offers:

  • Annual Ownership Survey & Trend Report: A yearly benchmark survey measuring everything from DVRs to video cell phones to broadband access. The probability sample is projectable to all U.S. households and includes cell phone-only households and Spanish-dominant Hispanics
  • How People Use® media studies that shed light on consumers' use of and engagement with such key technologies as mobile video, DVRs, and broadband Internet

In recent years, the GAO (Government Accountability Office arm of the US Congress) used The Home Technology Monitor™ database to assist in its assessments of the transition of the U.S. to a digital television standard, and broadband Internet adoption in rural areas. This is just one proof of the accuracy and attention to detail that make HTM an indispensable resource.

The Home Technology Monitor service is available on a subscription basis, which provides all reports and benefits at a discounted rate. Reports or data may also be purchased on an individual, "a la carte" basis.

For more information, contact David C. Tice.

 

RECENT HTM REPORTS

Social Media and Program Choice 2011 (A How People Use® Media report)
1,015 interviews were conducted with persons 13 to 54. Explores how often people use social media in regard to TV programs and networks; how social media use influences viewing and program discovery; typical use of social media during primetime; and the impact of social media on the sampling of the Fall 2011 broadcast network program premieres.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims, and respondent-level database

Press Release

Over-the-Top Television 2011: A Complete Video Landscape (A How People Use® Media report)
1,000 interviews were conducted with persons 13-54 to determine the presence and frequency of use of many types of non-network video on television sets. Delivery methods include DVDs, VOD, and streaming through videogame consoles or Internet-connected devices like TVs, Blu-ray players, and other specialized devices. Includes a deeper dive on Netflix DVD and streaming usage habits section to gauge reaction of users to the over-the-top experience. New wave and trends included.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims, and respondent-level database

Press Release 1 | Press Release 2

Connected TVs 2011 (A How People Use® Media report)
1,000 interviews were conducted with persons 13-64 to determine the penetration of Internet-connected TV sets - whether the Internet connection is through the TV itself, or through another device connected to the TV - and the usage of Internet-delivered services and features. Includes viewing of TV programs and movies over the Internet, as well as other common services for Internet-connected sets such as interfaces with social media, streaming music services, news, search, and the like.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims, and respondent-level database

Press Release

2011 Ownership Survey
Comprehensive estimates of the presence of television and media equipment in all US homes. A probability sample size of 3,000 homes provides robust measurement of technologies, and enables the client to extensively mine the data by the technology and demographic characteristics of the households. Includes next-year adoption forecasts for key technologies.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, and respondent-level database

Press Release 1 | Press Release 2

TV’s Web Connections 2011 (A How People Use® Media report)
Fifth in a annual series, this report provides insight into how the age 13-54 audience interacts with the websites and Internet assets of TV networks and TV programs. Particular detail is given to use of network-originating streaming video. A robust sample size of 1,500 persons and five-year trends add to the value of this report.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims, and respondent-level database

Press Release

iPads: A First Look (A How People Use® Media report)
200 interviews were conducted with owners or users of iPads in September 2010. Their general usage habits were explored, as well as likes, dislikes, and willingness to subscribe to iPad content from magazines and TV networks.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims

Press Release

Smartphone Apps: General and TV-Related Usage (A How People Use® Media report)
This survey of 1,000 persons 13-54 examined the presence and use of "apps" on smartphones, with a particular focus on media-related apps.
Deliverables: Quick-Study Report, summary presentation, banner tabulations, and respondent-level database

 

FEATURED INSIGHTS

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For more information on The Home Technology Monitor™, contact:

David C. Tice
908 497-8075
Email

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