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[ Hispanic Research ]

hispanic researchTo reliably inform targeted marketing and media, online survey research needs to reflect the full Hispanic population, with its 50.5 million voices; but too often, key populations have been excluded. Knowledge Networks is changing all that.

Understanding U.S. Hispanics in all of their diversity requires the fierce commitment and deep expertise offered by Knowledge Networks. With its recent acquisition of Garcia Research Associates, KN extended its long-standing commitment to Hispanic research, becoming the leading force guiding research that helps you tap $1 trillion in Hispanic buying power. Our survey research goes beyond language identifiers to include Acculturated, Bicultural and Acculturated Hispanic consumers, as well as those that were without internet access.

KN's Hispanic resources now include 15 full time expert researchers and two unmatched online panels that we use to identify the organic growth and portfolio opportunities an effective Hispanic marketing and media effort can bring you. Those panels are:

  • KnowledgePanel LatinoSM - an online panel covering roughly 97% of Hispanic households in the U.S., including those that were previously without Internet access at home.
  • Cada CabezaSM – an opt-in online panel created by research experts who truly understand the cultural nuances of this population. Cada Cabeza excels where other opt in panels fall short by including not only English speaking Hispanics but those who are Spanish dominant and bilingual.

KN applies our unique Calibration methodology to blend the samples from KnowledgePanel Latino and Cada Cabeza. When calibrated, the combined sample sources result in the highest available accuracy and therefore certainty of results.

Knowledge Networks Hispanic experts deliver value to Consumer Packaged Goods, Retail, Pharma and Media clients by applying sophisticated analytic techniques to Hispanic Research:

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For more information, contact:

Audrey Rosen
646 742-5323

Carlos E. Garcia
818 566-7722

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