[ Probability-based Online Surveys ]

Superior data collection techniques form a cornerstone in capturing representative information from a population.  The design of probability-based online surveys is a stand-alone science, critical to eliciting accurate business decisions and public policy making, and to advancing the social sciences.  For online-based research, a self-administered Web survey relies heavily on the quality of a questionnaire.  At Knowledge Networks, our survey design experts carry out a continuing program in this methodological area and keep up-to-date about new research and findings.  KnowledgePanel® – with its unique probability-based sample – has served as an active laboratory for preeminent survey design experts who wish to test various hypotheses.  We invite you to peruse the body of literature below, to learn about our work in this area.  Or contact our survey design experts to find out how they can help with your need.

Learn more about our resources and services:

• KnowledgePanel®
• KN/QuickView Omnibus 
• KnowledgePanel LatinoSM
• KnowledgePanel Latino Omnibus
• Knowledge Networks Service Bureau, for data-only projects

 

FEATURED PAPERS AND ARTICLES

• Public Opinion Quarterly Publishes Breakthrough Results from AAPOR Comparison of Online Panels
• Web Questionnaires:  Tested Approaches from Knowledge Networks for the Online World
  Mario Callegaro
• Presentation of a Single Item Versus a Grid:  Effects on the Vitality and Mental Health Subscales of the SF-36V2 Health Survey – A 2009 AAPOR presentation
  Mario Callegaro, Jeffrey Shand-Lubbers, and J. Michael Dennis
• Do Online Respondents Go the Extra Mile and Take on Inconvenient Tasks?
  Mario Callegaro and Tom Wells
• Response Options Order Effect and Category Number Association:  An Experiment Using Items on a Five Point Satisfaction Scale in a KnowledgePanel® survey – a 2008 MAPOR presentation
  Ge Teng, Mario Callegaro, Tom Wells, and Yelena Kruse
• Questionnaire Design and Respondent Training for Probability-based Web Surveys – a 2000 AAPOR presentation
  Mike Dennis, Cristel DeRouvray, and Mick Couper
• Picture This! Exploring Visual Effects in Web Surveys
  Mick P. Couper, Roger Tourangeau, and Kenyon, Kristin
  Public Opinion Quarterly, Vol 68, Issue 2, p. 255-266:  Search for this article via your favorite Web browser
• The Effect of Email Invitation Customization on Survey Completion Rates in an Internet Panel: A Meta-analysis of 10 Public Affairs Surveys
  Mario Callegaro, Yelena Kruse, Melanie Thomas and Poom Nukulkij
• POV: Market Research in the First Person
  Online Surveys for Federal Agencies: The Future Is Now
  Joe Garrett
• Opportunity Calling – But Not By Telephone
  Jordon Peugh