Online survey capabilities. Representative, probability-based sampling. That combination is what brings researchers throughout the government sector and the academic community to Knowledge Networks. Our ability to harness new technology without compromising methodology makes KnowledgePanel® the only online survey source that meets the standard of federal and peer review.

Our surveys utilize the web-enabled KnowledgePanel®, a probability-based Panel designed to be representative of the U.S. population. Initially, participants are chosen scientifically by a random selection of telephone numbers. Persons in selected households are then invited by telephone to participate in the web-enabled Panel. Those who agree to participate, who are not already on the Internet, are sent an Internet appliance and receive an Internet service connection provided by Knowledge Networks. People who already have computers and Internet service are permitted to participate using their own equipment. Panelists then receive unique log-in information for accessing surveys online, and then are sent emails three to four times a month inviting them to participate in research.

Both the KN staff and investigators who use KnowledgePanel® actively research this panel method itself and answer important social and public policy questions with their publications. For examples and references to such work, please review our Project Descriptions and the regularly-updated KN Bibliography.

Our customers – who include researchers from government, academia, and the non-profit community – share a common need: they have important questions to answer, and they need to have their work withstand scrutiny. The staff at Knowledge Networks stands ready to meet those needs. We bring a wealth of experience in all phases of research: survey design, data collection, analysis, and execution of innovative projects such as custom panels, instant polls, media testing, and online discussions.

• Methodological Information for Reviewers
• Bibliography
• Journals that have Published Articles based on KN Survey Data
• Key Staff
• KN/QuickView (omnibus)
• Selected Project Descriptions
• OMB Approval List
• AAPOR Presentations
  • 2008 AAPOR Presentations
  • 2007 AAPOR Presentations
• DC Breakfast Forum Presentation - . pdf
  

KNOWLEDGE NETWORKS ELECTION SURVEYS: AP/YAHOO! NEWS AND AP/KN     In the run-up to the 2008 presidential election, Associated Press and Yahoo! News have published polls about voter reactions to the presidential candidates using KnowledgePanel®, as has Associated Press in collaboration with Knowledge Networks: AP/Yahoo! News surveys: More votes cast in '08 presidential race than '04 AP poll shows Obama backers gleeful, McCain's glum 1 in 7 Voters Still Persuadable Poll Finds High Anxiety on Economy This Month Voters Souring on McCain, Obama Stays Steady Undecided Voters Not Satisfied With Both Candidates Obama Struggling to Win Over Clinton Voters Poll Shows Gap Between Blacks and Whites Over Racial Discrimination AP/KN surveys: Negative Ads Leave Undecideds Decidedly Unmoved The new bailout pitch:  It’s NOT a bailout See more

FEATURED INSIGHTS

• Recent Developments in Federally Sponsored Web-Based Surveys
  Mike Dennis
• Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
  Mike Dennis
• Stated Preference Methodology: Innovative Online Approaches to Accurate Measurement
  Mike Dennis
• Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
  Mario Callegaro and Tom Wells
• Web Questionnaires: Tested Approaches from Knowledge Networks for the Online World (Part 1)
  Mario Callegaro

INTERVIEWS

• Connecting Polls with Quality
  Interview with Sunshine Hillygus
• The New Media Effect on Political Participation
  Interview with Markus Prior
• Polling & Research Quality Circa 2008
  Interview with Kathy Frankovic
• Of Metrics, Genomes, and Morality
  Interview with Kathy Hudson
• A Perspective on America's Health: Kids, Parents, and Beyond
  Interview with Matthew Davis
• After Sputnik – American Scientific Literacy Tested Online
  Interview with Jon Miller

FEATURED PRESS RELEASES AND LINKS

• 6/5/08 Business Week article: Online Polls: How Good Are They?
  Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
• KN launches U.S. Latino panel - Daily Research News, August 12, 2008
• Survey says Support for No Child Left Behind Act Takes a Dive
  Author: Pepe Lozano - People’s Weekly World (www.pww.org), August 25, 2008
• Americans overwhelmingly believe electronic personal health records could improve their health – Markle Foundation Research Brief, June 2008
• Poll: Schools not properly preparing kids – Boston.com, June 27, 2008
• Reports from the University of Michigan’s C.S. Mott Children’s Hospital National Poll on Children’s Health U-M has conducted over 15 polls on KnowledgePanel®: Click here
• Florida: Public opinion on climate change – Yale University Research Brief, June 2008
• World publics say oil needs to be replaced as energy source – Program on International Policy Attitudes and WorldOpinion.org, April 17, 2008

KN WEBCASTS Key Issues in Research Accuracy: Sources of bias and error in online research - 04/24/08 Recorded Video – Windows Media | Slides - .pdf Online Panels: New Methodological Research from Knowledge Networks - 10/25/07 Recorded Video - Windows Media | Slides - .pdf

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