KN Dimestore offers a unique platform for measuring the effectiveness of your digital ad campaigns in the same footprint where your online ads appear. It allows publishers and agencies to insert surveys into streaming video and display ads alike – without disrupting the user's video experience.

Collecting brand-centric metrics – including awareness, favorability, message recall and purchase intent – KN Dimestore technology provides advertisers, agencies, and publishers with on-demand, directional results.

The key benefits of our platform are:

• Easy implementation. Publisher- and ad-network-friendly implementation allows you to truly measure your campaign while reducing project turnaround time.
• Speed. On-demand reporting and real-time, respondent-level results allow you to continuously gauge performance against key metrics – and make changes to your campaign in-flight.
• Cost effectiveness. We can tailor the level of service to your needs and budget, from full-service to "DIY".

Our digital campaign can also be executed as part of a larger, cross-media project with KN's expert Media Group.

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FEATURED INSIGHTS

• KN Dimestore First to Enable Online Ad Surveys as Part of Streaming Video
• KN Dimestore First to Provide Real-Time Ad Effectiveness Research to Enhance Online Ad Targeting and Campaign Optimization
• TidalTV Emerges as First Online Video Ad Platform to Offer Real-Time Brand Optimization and Reporting
• Knowledge Networks Acquires Dimestore Media, Provides Marketers and Agencies the Ability to Evaluate Effectiveness of Digital and Multi-Media Ad Campaigns