[ Digital Ad Campaign Evaluation - KN DIMESTORE ]

KN Dimestore offers a unique platform for measuring the effectiveness of your digital ad campaigns in the same footprint where your online ads appear. It allows publishers and agencies to insert surveys into streaming video and display ads alike – without disrupting the user's video experience.

Collecting brand-centric metrics – including awareness, favorability, message recall and purchase intent – KN Dimestore technology provides advertisers, agencies, and publishers with on-demand, directional results.

The key benefits of our platform are:

• Easy implementation. Publisher- and ad-network-friendly implementation allows you to truly measure your campaign while reducing project turnaround time.
• Speed. On-demand reporting and real-time, respondent-level results allow you to continuously gauge performance against key metrics – and make changes to your campaign in-flight.
• Cost effectiveness. We can tailor the level of service to your needs and budget, from full-service to "DIY".

Our digital campaign can also be executed as part of a larger, cross-media project with KN's expert Media Group.

KN DIMESTORE IN THE MARKETPLACE Case Study: Measuring Offline ROI for Social Gaming Ads Case Study: Online Audio Ads & Hard-to-find Audiences Case Study: Creating Unattainable Audience Segments       Case Study: Optimizing Online Campaigns KND Joins V3 Roadshow SAY Media on Engagement

 

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In the News

• Mixing Marketing With Social Games and Extreme Sports – The New York Times, 5/3/12
• AdExchanger Interview: KN Acquisition Bolsters Digital – GfK NA CEO Krajicek, 01/23/12
• Incentives Give a Boost to Consumer Products Ads – eMarketer, 10/4/11
• How Online Advertising Incentives Influence Brand Perception – Online Media Daily (MediaPost), 9/20/11
• KN Dimestore, SocialVibe Research Defines Brand Lift of Incentivized Advertising - BusinessWire, 9/19/11
• Why Context Matters - DIGIDAY:DAILY, 9/15/11
• Despite Energy Hike, Americans Play in the Sand – interclick, 7/20/11
• Display Ads Lift Branding Metrics: KN Dimestore in eMarketer, 6/3/11
• Driving Mrs. Mom: KN Dimestore Provides Research for New interclick Report – 3/22/11, interclick
• PubMatic Study by KN Explores Sentiment About Online Tracking
• The Big Game: New interclick Report With Research by KN Dimestore
• What Does 'Engagement' Do? - Behavioral Insider on SAY Media/KN Dimestore
• The Click-Through That May Be Hurting Your Brand – Advertising Age, 06/21/10
• Online Brand Optimization: Metrics that Matter and How to Use Them to Effectively Change Outcomes, June 2010 White Paper: Lotame/AdWeek

Press Releases

• KN Dimestore Becomes the First to Optimize Digital Campaign Creative in Real Time Using Brand KPIs, 03/29/11
• SAY Media Partners with KN Dimestore to Measure Impact of Ad Engagement on Brand Metrics
• MediaMath's DSP Taps KN Dimestore To Measure Brand Impact At Scale, 9/22/10
• KN Dimestore Expanding U.S. Salesforce on Both Coasts, 09/01/10
• KN Dimestore First to Enable Online Ad Surveys as Part of Streaming Video, 02/03/10
• KN Dimestore First to Provide Real-Time Ad Effectiveness Research to Enhance Online Ad Targeting and Campaign Optimization, 01/11/10
• TidalTV Emerges as First Online Video Ad Platform to Offer Real-Time Brand Optimization and Reporting
• [x+1], KN Dimestore Partner to Boost Online Ad Effectiveness – BusinessWire, 04/16/10

Viewpoints

• How to Cut Corners Without Cutting Ad Data Value - 3/18/11
  iMedia article by Dimestore's Florian Kahlert
• Sifting the Counterculture for True Agents of Change – 2/10/11, DIGIDAY:DAILY
• The "On-Demand" Future of Media Buying and Planning
  Interview with Anthony Katsur, MediaMath
• x+1's Nardone Discusses Cookie-Level Integration Of Brand Research Data – AdExchanger.com, 04/20/10