[ Consumer Products ]

Knowledge Networks delivers value to consumer packaged goods (CPG) clients by leveraging sophisticated analytic techniques and an array of data sources to help them build brands and drive business.  We can uniquely draw on actual purchase information as well as quantitative and qualitative custom research data, collaborating with your CPG and OTC brand team to take on almost any challenge facing new or existing CPG and OTC products.

Knowledge Networks senior-level experts have worked with some of the largest CPG companies and retailers, helping them with:

• sizing and segmenting your marketplace
• developing a positioning and messaging that speak to those targets most effectively
• deciding which concepts resonate among your targets
• building a new product marketing plan (with New Product Profiler)
• evaluating the relationships brands (brand equity) have with their intended audiences
• understanding consumer shopping habits and the impact of in-store marketing efforts (through shopper insights)
• assessing multicutural marketing  effectiveness, with  a focus on the growing Hispanic population
• integrating qual/quant using our Quale® suite of products, providing an online venue for deeper learning about people's thoughts and motivations

At KN, senior researchers participate in every key project from start to finish, adding clarity and value to your study through such techniques as

• assortment optimization, discrete choice, key driver analysis, and a variety of other sophisticated analytic techniques, and
• controlled store tests utilizing both point-of-sale (POS) and frequent-shopper data

We have also invested in creating proprietary information sources that help our clients assess the pulse of today's consumers. Our distinctive resources include:

• KnowledgePanel® – the only accurate and projectable online Panel covering the full U.S. population
• National Shopper Lab – the largest database of loyalty card shopping behavior available for commercial research
• KnowledgePanel LatinoSM – allows you to survey the full spectrum of U.S. Latinos online
• Cada Cabeza - Spanish-dominant opt-in online panel created by research experts who truly understand the cultural nuances of this population
• Peapod New Product Testing – lets you read new product vitality and consumer attitudes with limited product quantities
• Physicians Consulting Network (PCN®) – over 70,000 U.S. physicians and other health care professionals, including hard-to-reach specialists

 

FEATURED INSIGHTS

• Making the Move to Apps for Research – 2011 CASRO Journal
  Patricia Graham, CSO, Knowledge Networks & Sean Conry, VP, Techneos
• Digital vs. Traditional Coupons: Who Are the Users – and Are They Delivering ROI?
  Neal Heffernan
• Introducing QuantM – a breakthrough in mobile research!
• Online Diaries Illuminate Motives, Product Use Online Diaries Illuminate the "Why's" Behind Consumer Choices
  Audrey Rosen
• Strong Trade Support Proves Key to Year 2 Success; Marketing Mix Needs to Vary by Category
  Neal Heffernan
• Coupons Span the Digital Domain: Coupons.com Redefines Promotion for the Digital Marketplace
  Case Study
• Shutterfly Learns How to Build a More Powerful Connection Between Its Online Brand & Consumers
  Case Study
• Bringing the Right Products to Market: Combining Custom Quantitative Research, Behavioral Insights to Get from Concept to Winner
  Audrey Rosen & Neal Heffernan
• Making Sure Your Segmentation Lives in the Minds of Your Target's Champions
  Joanne French
• Case Study: Reviving Product Demand through Accurate Segmenting, Connecting with Target Customers
  Jeff Banks
• The Next Generation of Marketing Mix: Making New Connections between Targeting and Behavior
  By Neal Heffernan
• Real-World Choices Your Targets Make at Point of Purchase: A Best-Practices Approach to Using Decision Tree-Based Research
  Ellen Veccia
• The Days of Integrated People-Centric Insights Are Here: Seeing Is Believing
  Patricia Graham
• Making Quality Real: Bringing an Expert Perspective to Shopper Insights
  Neal Heffernan
• Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
  Patricia Graham and Jannet Torres
• Making Quality Real: Adding Analytics to the Mix
  Ellen Veccia and Wendy Wallner
• Making Quality Real: Delivering an Accurate, Highly Service-oriented Approach to Online Research
  Audrey Rosen

ARTICLE AND PRESS RELEASE LINKS

• "Extreme" Shoppers Turn to Mobile Media at Key Stages of the Purchase Process, From Information Gathering to Transactions – 5/3/12
• Digital Coupon Users Shop More, Spend More – MediaPost Research Brief, 4/2/12
• Online Coupons Boast High Redemption Rate – eMarketer, 8/18/11
• Knowledge Networks Acquires Garcia Research Associates — Extends Leadership in Hispanic Consumer Research, 7/06/11
• Brown Joins Knowledge Networks; Brings Analytic Consulting Expertise in Packaged Goods, Retail, 6/16/11
• Ad Age Covers KN Analysis of Successful OTC Marketing
• In-Store Merchandising Proves Strongest Driver of OTC Growth, 5/12/11
• Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI, 4/19/11
• Client Demand, Population Trends Drive Expansion of Knowledge Networks Online Panel, 1/06/11
• People More Inclined to Purchase Social Media Advertised Brands – Progressive Grocer
• Nationwide Survey on Family Eating Behaviors and Physical Activity Reveals Positive Changes and Opportunities – Source: American Dietetic Association, 11/09/10
• National Survey of Sexual Health and Behavior (NSSHB) – Indiana Univ./KN poll, 10/20/10